3ML August Briefcase

ARTICLES on BUSINESS and MANAGEMENT

If this is the first time you have visited the 3 Minute Learning Blog, below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine will be presented. Articles are presented free of charge and rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). To read articles, go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning home page, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, check out new Amazon entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.

Find A Business Opportunity Right For You!
Candice Clem

There are plenty of great reasons to go into your own business. You're intrigued by the challenge of entrepreneurship. You're ready to step out of the day-to-day routine of working for someone else. Regardless of the reasons, the key to running a lucrative company is finding the business opportunity that's right for you.

Get More Targeted Traffic to Your Site
Casey Moher

There are dozens of good ways to send people to your website. These methods come with a wide variety of results and difficulty. As much as possible, I've worked with and tested many of them. Here's a run-down on one that I believe is highly effective.

How Critical Is Customer Loyalty To The Longevity Of Your Business Success?
Godfrey Thaxter

There is a tendency especially with less experienced business owners or entrepreneurs just getting started, to spend all or most of their time seeking out new business or new customers. Although it is very important to seek new customers on a consistent basis, it is also critical that we develop and maintain a good relationship with our present customer base. This in turn will contribute to the longevity of your business success.

Thinking About Sales: Entertaining Your Customers
Dave Kahle

How much time should I spend entertaining my customers? Good question. The world of the field salesperson is changing rapidly these days and everything is in question. The practice of entertaining customers is an issue that needs to be reconsidered.

AUGUST MUSINGS
As the US adjusts to new levels of income and credit, the US consumer will spend less and be more selective. Even though spending and debt has been ingrained in the US consumer mindset since the end of World War II, people are now resisting and changing their behaviors. Hence there are two ways for companies to survive:
1) Produce and sell high value items at the lowest cost, or
2) Create dramatic improvements in existing products that will create consumer demand
Companies that try to “straddle the fence” on price or only offer incremental improvements in existing products will find unwilling buyers. These companies will most likely cease to exist over the next 5 to 10 years.
The US is now paying the price of shifting from a production economy to a consumer economy. Every consumer had a large amount of leverage in the 1980’s (the last great producing decade) but has since squandered the advantage. Debt on the average is 120% more than assets and income. There is simply no more room to borrow. Even the US Government has over $6 trillion in debt that costs US taxpayers billions of dollars every year just for interest.
Prudence, discipline, saving and conservation are the new vocabulary of the US citizen. With patience and US Government balanced budgets, consumer credit will rebound.

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