ARTICLES for MARKETING
Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:Free Articles
Special Interest Articles
Mathew Butka
Creativity; this is one virtue a site must possess to lead the race in the ruthless competition in Internet based businesses. Because competition and rivalry abounds, every method of marketing must be employed and utilized. It doesn't matter if you have a killer product or a professionally designed website, if people don't know that you exist, it doesn't matter. Worst of all, your business could get killed. Shonda Miles
Web Marketing Analytics is the process of accurately measuring the effectives of online marketing initiatives. It is a way to assess the response of the website visitors towards your marketing effort. This in turn helps to identify the gap that you have been able to bridge and see where you stand today. It also brings into notice the negative aspects or the shortcomings that you need to work upon and thus provides a framework for formulating a plan for the development of the business. Marketing Buzz
Although writing a successful press release is pretty straightforward, unless you do it correctly your hard work will be rewarded with the STB technique. That is your press release will be Screwed up into a tiny ball and it will be Thrown into the nearest Bin by the person you sent it to. And while the STB technique is seldom discussed, I am afraid the vast majority of press releases fall foul to its nasty end. However, yours will not.
Although writing a successful press release is pretty straightforward, unless you do it correctly your hard work will be rewarded with the STB technique. That is your press release will be Screwed up into a tiny ball and it will be Thrown into the nearest Bin by the person you sent it to. And while the STB technique is seldom discussed, I am afraid the vast majority of press releases fall foul to its nasty end. However, yours will not.
Scott Bywater
I want to let you in on a "gold mine" headline creation strategy which 99% of people have no idea about. Consider the fact many copywriting experts recommend you invest at least 80% of your time on the headline... you'll understand exactly why it's so important. If the headline doesn't grab the attention of your reader, then you can be guaranteed --- nothing else will. So how many headlines should you write?
I want to let you in on a "gold mine" headline creation strategy which 99% of people have no idea about. Consider the fact many copywriting experts recommend you invest at least 80% of your time on the headline... you'll understand exactly why it's so important. If the headline doesn't grab the attention of your reader, then you can be guaranteed --- nothing else will. So how many headlines should you write?
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