Monday, August 11, 2008

3ML August Briefcase

ARTICLES on MARKETING
If this is the first time you have visited the 3 Minute Learning Blog, below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine will be presented. Articles are presented free of charge and rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). To read articles, go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning home page, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, check out new Amazon entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.
The most important process of setting up any type of pay-per-click advertisement is putting together an appealing and unique advertisement. For this article, I am going to go over the steps you need to take to create the perfect Facebook advertisement. You need to have something that is catchy, flashy and will grab your user's attention.
You'll decide to either market to a list or not. And I know that some marketers just don't want to be bothered with list generation, for a variety of reasons. That's fine. So if you're sitting on the fence about it just understand that you can be walking away from a LOT of money if you don't have a list.
Choosing what products you'll sell is one of the most important decisions you'll make regarding your E-Biz. If you choose your product line based on personal preferences or hot-item lists, you're gambling with your business. There may not be a market for your particular tastes or the market may be saturated. And by the time an item reaches a hot-list, the supply has met or exceeded the demand.
Let me ask you a question. The answer is to the question is critical to your business success. Do you fully understand the real nature of the business you are in? Your instant response is of course, I'm in the [put your industry name here] business. Really?

AUGUST MUSINGS
On the Tonight Show with Jay Leno, the host regularly has a segment called “Jaywalking.” The host swears that none of the interviews are staged; he randomly picks people where he is standing. Leno then proceeds to ask questions about government, history or special events.
If you have ever seen this segment, you must be astounded by how clueless people are about basic knowledge. People don’t know when the Civil War occurred, who is the Speaker of the House or when Columbus discovered America. The Pew Research Center recently asked 18-29 year olds to identify by name the current Secretary of State. Only 26% knew the answer: Condoleezza Rice.
There are many reasons to hope that the newspaper industry will survive. Newspapers keep us current; reporters do the leg work that provides insight. Parents and schools need to insist that kids read newspapers every day.
Blogs and bloggers would be lost without newspapers. The majority of blogs are just re-hashing items that have appeared in a newspaper. Comedy writers like the people on Leno’s show or The Daily Show depend on newspapers and the hundreds of reporters that write the columns.
Americans at all ages are becoming less informed because of their dependence on TV sound bites and news that has been filtered by second and third tier writers with personal agendas. The real sadness of “dumbing down” means we are less capable to spot “BS.”
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