ARTICLES for BUSINESS and MANAGEMENT
Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:Free Articles
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Marcia Yudkin
Although the most common reason clients come to my company for a new business name is a stern warning letter they've received from a law firm charging trademark infringement, the second most common reason for renaming is that the company has outgrown its original name in some way. If this applies to you, here's how to proceed so you end up with a company name you can live and grow with for many years. Bill Platt
In any business, if you can reduce your effective advertising expenses, you will increase your profits. Many business owners will opt to push the additional savings into more advertising, and if you are utilizing the information described in this article, you could feasibly increase your paid traffic by 40-times, with the exact same advertising budget. But before I can show you how to reduce your advertising expenses and increase your traffic, it is important for you to learn about proper keyword research. When playing the search engine rankings game, it is important to know what people are "actually typing into the search engines" in an attempt to find your business. Terri Seymour
When you are in business, you need to remember that without your customers, you are nothing. I have been in the ebook business for 5 years (Internet marketing for over 10 years) and have grown to appreciate my customers immensely. It always amazes me when a fellow online business owner shows his/her customers no appreciation. I even had one fellow ebook store owner say that he wanted everything as easy as possible because he did not want to have to bother with his customers. I was stunned! So, if you are like the above mentioned business owner and don’t want to have to “bother” with your customers, here are 10 effective tips for doing just that! Derryck Strachan
As a professional copywriter I'm going to let you in on a secret that will absolutely blow your mind and save you money instantly (although it could cost you in the mid- to long-term). Not every business needs a copywriter. Here's the honest truth, no word of a lie, no spin, no exaggeration, no pulling the wool over your eyes. Here are 7 great reasons NOT to hire a copywriter. GROWTH <> LEADERSHIP <> EXCELLENCE
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