3ML August Briefcase

ARTICLES on BUSINESS and MANAGEMENT

If this is the first time you have visited the 3 Minute Learning Blog, below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine will be presented. Articles are presented free of charge and rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). To read articles, go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning home page, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, check out new Amazon entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.

Find A Business Opportunity Right For You!
Candice Clem

There are plenty of great reasons to go into your own business. You're intrigued by the challenge of entrepreneurship. You're ready to step out of the day-to-day routine of working for someone else. Regardless of the reasons, the key to running a lucrative company is finding the business opportunity that's right for you.

Get More Targeted Traffic to Your Site
Casey Moher

There are dozens of good ways to send people to your website. These methods come with a wide variety of results and difficulty. As much as possible, I've worked with and tested many of them. Here's a run-down on one that I believe is highly effective.

How Critical Is Customer Loyalty To The Longevity Of Your Business Success?
Godfrey Thaxter

There is a tendency especially with less experienced business owners or entrepreneurs just getting started, to spend all or most of their time seeking out new business or new customers. Although it is very important to seek new customers on a consistent basis, it is also critical that we develop and maintain a good relationship with our present customer base. This in turn will contribute to the longevity of your business success.

Thinking About Sales: Entertaining Your Customers
Dave Kahle

How much time should I spend entertaining my customers? Good question. The world of the field salesperson is changing rapidly these days and everything is in question. The practice of entertaining customers is an issue that needs to be reconsidered.

AUGUST MUSINGS
As the US adjusts to new levels of income and credit, the US consumer will spend less and be more selective. Even though spending and debt has been ingrained in the US consumer mindset since the end of World War II, people are now resisting and changing their behaviors. Hence there are two ways for companies to survive:
1) Produce and sell high value items at the lowest cost, or
2) Create dramatic improvements in existing products that will create consumer demand
Companies that try to “straddle the fence” on price or only offer incremental improvements in existing products will find unwilling buyers. These companies will most likely cease to exist over the next 5 to 10 years.
The US is now paying the price of shifting from a production economy to a consumer economy. Every consumer had a large amount of leverage in the 1980’s (the last great producing decade) but has since squandered the advantage. Debt on the average is 120% more than assets and income. There is simply no more room to borrow. Even the US Government has over $6 trillion in debt that costs US taxpayers billions of dollars every year just for interest.
Prudence, discipline, saving and conservation are the new vocabulary of the US citizen. With patience and US Government balanced budgets, consumer credit will rebound.

Visit 3MinuteLearning.com
GROWTH <> LEADERSHIP <> EXCELLENCE
© 2008 3 Minute Learning LLC

3ML August Briefcase

ARTICLES on LEADERSHIP

If this is the first time you have visited the 3 Minute Learning Blog, below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine will be presented. Articles are presented free of charge and rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). To read articles, go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning home page, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, check out new Amazon entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.

Fear of Failure
Margaret Paul, Ph.D.

In order to achieve success in any area of your life, you need to redefine failure. Instead of seeing failure as an indication of your inadequacy or lack of worth, you need to see failure as a stepping-stone to success. Some of the most financially successful people experienced repeated failures.

Four Sources of Discontent
Julie Fuimano, MBA, BSN, RN, CSAC

There is a pervasive discontent in our society today. We seem to be suffering from an epidemic of unhappiness. Why do some of us seem to constantly be looking for something that we simply never quite seem to catch up to? What causes this discontent and how can we overcome it?

Leadership: The Rest of the Story
Harald Anderson

Most people instinctively know what leadership is. In all of the surveys that have been done in this area people usually define leadership as either "responsibility" or "accountability." There is a huge difference between these two terms.

Optimism versus Pessimism
K. Faram

You will always face choices in life and those choices can be negative or positive, depending on how you view life. You may opt to have a pessimist's view and live a self-defeated life or you may decide to take the optimist's route and live a challenging and fulfilling life.

AUGUST MUSINGS
For women, first year income expectations after graduation is much lower than males. Fifty-one percent (51%) of women expect to earn $30K or less and only 12% expect to earn more than $50K. Twenty-nine percent (29%) of male graduates expect to earn over $50K, while only 35% expect to earn less than $30K.
According to the American Association of University Women Educational Foundation, the gender gap for income begins one-year after college graduation. By then women are only earning 80% of a male counterpart’s salary. After 10 years the gap widens even further: 69% as compared to male counterparts. Even though scholastic achievement is slightly higher in every major course of study including science and math, a woman’s educational dedication is not reflected in her compensation.
You would expect this trend to change over the years as many more women are graduating from college than men. Eventually, more women will be company execs and decision-makers (including politics) and a balance in pay equity should be achieved.

Visit 3MinuteLearning.com
GROWTH <> LEADERSHIP <> EXCELLENCE
© 2008 3 Minute Learning LLC

3ML August Briefcase

ARTICLES on PRODUCTIVITY

If this is the first time you have visited the 3 Minute Learning Blog, below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine will be presented. Articles are presented free of charge and rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). To read articles, go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning home page, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, check out new Amazon entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.

Why You Should Back Up Your Computer Files
Beverley Brooke

You've heard the horror stories. Perhaps you've experienced it yourself. Many people have nearly gone insane after the disaster that all computer-dependent individuals shiver at the thought of: the great computer crash.

Computers: Tips for Data Recovery
Jason Bauder

Anytime your hard drive crashes or you lose your data, you'll need to turn to data recovery to properly restore your information. Data recovery is something most computer users are familiar with as a majority of us have had to turn to data recovery at some point in time. Even though hard drives are becoming better and better, they are still mechanical and will always encounter problems.

List Building: Two Key Elements You Must Have
Titus Hoskins

Discover the two key elements you must have when building your list. Without these two main ingredients your list building will be difficult and slow going. Learn how to use these two elements to build your list quickly and easily.

Guaranteed Search Engine Rankings: Busting the Myth
Bill Platt

There are many companies on the Internet, who are promising that if you give them lots of money, they will guarantee you top rankings in the search engines. Buyer Beware! This article seeks to show you why no one can guarantee top rankings in any search engine.

AUGUST MUSINGS
Tallness is an age-old pecking order for humans. People often see height (or the appearance of height) as more powerful, smarter and prepared. The perception of tallness leads others to believe that taller people are deserving of their promotional status and are more competent. If competitive business is the “jungle”, then tallness is the equivalent of chest thumping. The last US President who was shorter than the average US male was over 100 years ago (William McKinley at 5’7”).
The lesson is to change people’s perception. You need to remember your parent’s advice: stand tall, don’t slouch, sit up straight and keep you head high. Build a look of confidence by staying in good physical condition (nothing beats an athletic presence), walk with a purpose, speak clearly and concisely and wear tailored clothes.
It is very unlikely you’ll go up against the kind of tallness you would see in pro basketball so level the “playing field” by looking and acting confidant. Use your mind by being prepared and anticipating the next move. A quick mind and agile body can easily overcome a 6’2” dunderhead.

Visit 3MinuteLearning.com
GROWTH <> LEADERSHIP <> EXCELLENCE
© 2008 3 Minute Learning LLC

3ML August Briefcase

ARTICLES on MARKETING

If this is the first time you have visited the 3 Minute Learning Blog, below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine will be presented. Articles are presented free of charge and rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). To read articles, go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning home page, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, check out new Amazon entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.

How Does Article Marketing Work?
Chris McElroy

Article marketing is a process of building brands, reputations and back-links through publishing information-based advisory articles on article submission websites. Article marketing is one of the most effective link building strategies.

Learn More, Earn More with Database Marketing QA
Diana Barnum

Learn how you can increase your sales and profits with this brief Q/A (question/answer) session about "Database Marketing." Then take action and see what results you achieve.

Easy Marketing Strategies When You're Starting a Business
Clinton Douglas IV

Starting a business can be a very rewarding venture but you need to take the right steps to market and promote your business to ensure success for the long run. Your online or home based business will only survive the competition with a cohesive marketing strategy that you can implement effectively month after month.

Email Marketing 101: 5 Important Rules to Follow
Gary San

Email marketing is a powerful technology that can bring in sales and improve your online presence. Unfortunately, it also creates lots of room for abuse. In order to avoid getting marked as a spammer and exiled to the bulk email file, follow these 5 important rules when crafting and sending an email marketing campaign.

AUGUST MUSINGS
1) The US Census Bureau projects that by 2030, there will be over 71 million people over the age of 65. That number is more than double the number of senior citizens in 2000. The most recent actual count was 37,191,204 in 2006. If your business is not considering the needs of this ever-expanding demographic, you are missing the opportunity for explosive growth and revenue.
2) Some studies suggest that 99% of the US adult population can read and write at the “basic” level. Hence, there is no crisis in basic literacy. The real issue is how to get US adults to the next level of reading comprehension so they can compete in the knowledge and creative economy. The real problem with adult education is the lack of personal commitment to continuous learning. There is no absolute way to project the job market in 5 to 10 years. If people were committed to continuous learning, it would be much easier to avoid obsolescence and migrate to new employment.

Visit 3MinuteLearning.com
GROWTH <> LEADERSHIP <> EXCELLENCE
© 2008 3 Minute Learning LLC

August 3ML Briefcase

ARTICLES on BUSINESS and MANAGEMENT

If this is the first time you have visited the 3 Minute Learning Blog, below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine will be presented. Articles are presented free of charge and rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). To read articles, go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning home page, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, check out new Amazon entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.

5 Tips for a Better Business Plan
Dee Power

If you have never written a business plan before, you may have difficulty getting the project started. It will seem as though you have many blank pages staring back at you. But don't worry; use these tips and you'll get your business plan on the fast track.

Starting an Online Home Based Business Is Not Brain Surgery
Kirk Bannerman

A few years ago when I first started my online home business I didn't have a clue regarding how to go about it. I had never done any Internet marketing. I didn't know anything about websites or search engines or any of that other online business stuff; in short, I was a complete rookie. In retrospect, the two major things that really helped me included that I refused to be intimidated and I kept a realistic perspective.

Don't Futz with Your Business Card
BIG Mike McDaniel

It is estimated that changes have been made on 35% of all business cards presented on any day. These seemingly innocent changes are made with pen, marker or, gasp, a stick-on label. Get out that stack of cards in your drawer with the rubber band. At least one will have a change, penciled it. Not too impressive, huh?

Funding a Business with Business Grants
Carolyn Clayton

The definition of a business grant is broken down as a sum of money that is given to an individual or business for a specific purpose. This is to help your business to fund ideas. Funding is essential to your business (regardless if your business is small, new, or established) for your projects, purchases and expansions.

AUGUST MUSINGS
Do we really need to like our job? Only 10% of workers surveyed say they look forward to going to work everyday. Less than 40% of under-25 workers are “satisfied.” CareerBuilder.com states that 84% of people surveyed state they are not in their dream jobs. Is there a point beyond “no kidding?” Not really.
Humans are wired to have fun. People like to eat, drink, sleep, be with family and friends, watch TV, play games or surf the Internet. Work is those hours per week that has us going against our natural inclinations. Work will ask us to adopt a different role and apply our abilities to meet the company’s needs. For that effort, we are rewarded with money and that allows us to have more fun.
The workplace does not have to be dull and dreadful. That’s a reflection of the management team. Every job, even the most demanding, can be tolerable with leadership that emphasizes empathy and positive attitudes.

Visit 3MinuteLearning.com
GROWTH <> LEADERSHIP <> EXCELLENCE
© 2008 3 Minute Learning LLC