Tuesday, August 12, 2008

3ML August Briefcase

ARTICLES on PRODUCTIVITY
If this is the first time you have visited the 3 Minute Learning Blog, below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine will be presented. Articles are presented free of charge and rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). To read articles, go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning home page, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, check out new Amazon entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.
There is nothing more frustrating for a web designer or a website owner than spending an excessive amount of time “tweaking” his website to optimize its page ranking and then realizing that search engines are bypassing it, for reasons unknown. The problem is that many people are operating off flawed misconceptions about search engine optimization (SEO) techniques; rather than “optimizing” their web pages, they may actually be harming it.
Portable applications are a new class of software filling a necessary gap. What is a Portable App? It's a software program that can run from a USB device often without any interaction of the operating system of the computer. Some still require a little help depending on the nature of the application but many can run with or without a specific OS present (like Windows).
Even if you have one of the best spam filters on the market, some spam will always make it through. More important than having the best spam filter on the market is having the right spam filter. One spam filter doesn't automatically benefit everyone; you need to find a spam filter that is best for your needs.
A typical website may get more traffic from search engines than from a web directory but don't let that keep you from using web directory submissions. Before you begin using web directories, you should consider the following because by learning about web directories can help you succeed when using them.

AUGUST MUSINGS
You most likely hear people pine nostalgic on a daily basis. Comments usually include: less than $1 gasoline, grocery bags that would fill a station wagon for under $50 or new cars for less than $10,000. Nostalgia is very memory selective. Missing from the look back to the “good old days” are memories such as:
~~ Refrigerators as a luxury item; during the 1950’s, the ice box was a literal description as a block of ice was necessary to keep items cold (washers and dryers were also considered items for the wealthy)
~~ The family car as a literal description since one car served the entire family needs until the 1980’s
~~ Long distance phone call rates so expensive (until the breakup of “Ma Bell” in the 80’s), a call to distant relatives was seen as a gift; the entire household would huddle around the phone to get a chance to say a precious few words
~~ Since cash was “king” it was necessary to carry enough to pay bills, buy items or go out to eat; purchases became tied to the amount of cash on hand – grocery shoppers frequently kept a running total so as to not be “short” at checkout (a practice that continued well into the 90’s)
~~ Air travel prior to 1980 was for the wealthy and upper middle class; buses still ruled the travel world
~~ Prior to 1990, balding tires were common as was the use of retreads instead of new tires; automobiles were traded less often and many times was considered as an “once-in-a-lifetime” purchase
~~ Air conditioning was a luxury item for both homes and cars and not widespread until the 1980’s
~~ Finally, many vegetables and fruits were seasonal and not available in the quantities found in today’s supermarkets
People had to be selective in the “old days” and many times did without. Today, using the above examples, we would classify these people as “poor” or living in a third world country. Despite all the current woes, people in the US are better off today than anytime over the past 400 years!
Ironically, most people don’t know the origins of the word “nostalgia.” It’s Greek and means, “pain from an open wound.” The appropriate use of this term should be applied to those family and friends that have died and we long for one more hour with them. We need to be nostalgic about people and not consumer spending.
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GROWTH <> LEADERSHIP <> EXCELLENCE
© 2008 3 Minute Learning LLC

Monday, August 11, 2008

3ML August Briefcase

ARTICLES on MARKETING
If this is the first time you have visited the 3 Minute Learning Blog, below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine will be presented. Articles are presented free of charge and rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). To read articles, go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning home page, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, check out new Amazon entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.
The most important process of setting up any type of pay-per-click advertisement is putting together an appealing and unique advertisement. For this article, I am going to go over the steps you need to take to create the perfect Facebook advertisement. You need to have something that is catchy, flashy and will grab your user's attention.
You'll decide to either market to a list or not. And I know that some marketers just don't want to be bothered with list generation, for a variety of reasons. That's fine. So if you're sitting on the fence about it just understand that you can be walking away from a LOT of money if you don't have a list.
Choosing what products you'll sell is one of the most important decisions you'll make regarding your E-Biz. If you choose your product line based on personal preferences or hot-item lists, you're gambling with your business. There may not be a market for your particular tastes or the market may be saturated. And by the time an item reaches a hot-list, the supply has met or exceeded the demand.
Let me ask you a question. The answer is to the question is critical to your business success. Do you fully understand the real nature of the business you are in? Your instant response is of course, I'm in the [put your industry name here] business. Really?

AUGUST MUSINGS
On the Tonight Show with Jay Leno, the host regularly has a segment called “Jaywalking.” The host swears that none of the interviews are staged; he randomly picks people where he is standing. Leno then proceeds to ask questions about government, history or special events.
If you have ever seen this segment, you must be astounded by how clueless people are about basic knowledge. People don’t know when the Civil War occurred, who is the Speaker of the House or when Columbus discovered America. The Pew Research Center recently asked 18-29 year olds to identify by name the current Secretary of State. Only 26% knew the answer: Condoleezza Rice.
There are many reasons to hope that the newspaper industry will survive. Newspapers keep us current; reporters do the leg work that provides insight. Parents and schools need to insist that kids read newspapers every day.
Blogs and bloggers would be lost without newspapers. The majority of blogs are just re-hashing items that have appeared in a newspaper. Comedy writers like the people on Leno’s show or The Daily Show depend on newspapers and the hundreds of reporters that write the columns.
Americans at all ages are becoming less informed because of their dependence on TV sound bites and news that has been filtered by second and third tier writers with personal agendas. The real sadness of “dumbing down” means we are less capable to spot “BS.”
Visit 3MinuteLearning.com
GROWTH <> LEADERSHIP <> EXCELLENCE
© 2008 3 Minute Learning LLC