June 3ML Briefcase

ARTICLES on PRODUCTIVITY

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:

Free Articles 
Video News Feeds
3ML Amazon Store 

Product Launch Madness and Bonuses That Make Sense

Willie Crawford

Buying a product just for a bunch of bonuses that you'll never use is generally illogical. Buying a product that comes with a bunch of product launch bonuses that distract and detract from the primary product is counter-productive. Offering your customers bonuses during product launches that are inconsistent with getting the most use out of that product is unconscionable.

Marketing With RSS Feeds - Creating a Direct Link to Your Customers

Chris Malta & Robin Cowie

Besides connecting you directly to your customers, RSS feeds are advantageous for several reasons:
• They update automatically
• They're delivered direct
• They're a 100% opt-in marketing tool

Non-Experts Should Create Information Products

Judy Murdoch

If you have been thinking about creating an information product but hesitate because you don't consider yourself enough of an expert, this month's article was written with you in mind.

21 Tips for Defeating Writer's Block

Trey Pennewell

Once you have been writing for a long time, one of the most difficult aspects of article writing and marketing is how to generate fresh topics. It is even more difficult to put your finger on ideas that are hot and related to your topic. In this article are some suggestions to help you get those creative juices flowing again.

Visit 3MinuteLearning.com

GROWTH <> LEADERSHIP <> EXCELLENCE

© 2011 3 Minute Learning LLC

June 09 3ML Briefcase

ARTICLES for MARKETING

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles 
Special Interest Articles
3ML Amazon Store 

Understanding Connotations in Tag Lines, Business Names and Monikers

Marcia Yudkin

Whether you rely on memory or use a thesaurus to jog your consideration of related words, you must always, always take one more step and look up the official meaning of fancier or less common words. If you are aiming at a positive message and you see a negative connotation in any of the definitions that indicates a high risk of an unintended negative message.

When Marketing an Online Business, Quality Beats Quantity

Kirk Bannerman

Several years ago, in the early days of developing my home based business, I was mesmerized by the big numbers instead of focusing on targeting prospects. It took me a while to appreciate the importance of targeting (quality) instead of just going for the big numbers (quantity). The "more is better" syndrome seems to be some quirk of human nature that can often lead us astray.

How to Write an Effective Subject Line

Terri Seymour

Email marketing can be very effective if your email actually gets read. Unfortunately because of spam, many people will delete most of their email without ever reading it. This is why the subject line is important. Writing an effective and attention getting subject line will dramatically increase the chances of your email being opened and read and acted upon.

Internet Marketing: The Consumer Is In Control

Scott Lindsay

I heard someone say recently that marketing is simply an elaborate scheme to take your money by making you feel incomplete without the product being sold. It is possible that this idea matches the way many people think about marketing. However, when it comes to Internet marketing there has been a shift in focus and the tables have been turned.

Visit 3MinuteLearning.com

GROWTH <> LEADERSHIP <> EXCELLENCE

© 2011 3 Minute Learning LLC

June 3ML Briefcase

ARTICLES for BUSINESS and MANAGEMENT

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles 
Special Interest Articles
3ML Amazon Store 

Build Your Business with Free Tutorials

Terri Seymour

If you have an online business, no matter its focus, a great way to promote you and your business is by sharing your knowledge. Do this by preparing free tutorials for people to read and use. People will come to think of you as an expert in your field. When they need advice, products or services, you will be the one they trust and believe.

Using the Law of Attraction to Achieve Success

Julie Fuimano, RN, MBA, CSAC

A few years ago, there was a movie released called “The Secret” that introduced to the mainstream population the principles of the Law of Attraction. The basic premise is that whatever you dream of, you can create by focusing on what you want and how you will feel when you achieve it. If you can dream it and believe it, you can achieve it.

3 Tips for Every Woman: Challenges to Expect, Keys to Succeed

Chris Malta & Robin Cowie

More and more women today work from home, and even more want to. Some are single moms or widows who need to earn a living. Others just want a little extra income or a sense of independence. Particularly for women, starting a home business presents a unique set of challenges. Lesley Spencer, founder and president of Home Based Working Moms, suggests three steps to help ensure success.

Earning Credibility Stripes in Home Business

Stevie-Anne Matthews

Even with the abilities and experience you may have in any given industry, beginning a business in that industry is not always going to be easy. It is one thing to declare yourself an expert in your field; it is quite another to convince others of your abilities. In order to be successful in any home-based self-employment endeavor you have to convince the ones who might pay for your services that you are the best person for the job.

Visit 3MinuteLearning.com

GROWTH <> LEADERSHIP <> EXCELLENCE

© 2011 3 Minute Learning LLC

June 3ML Briefcase

ARTICLES for LEADERSHIP

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles 
Special Interest Articles
3ML Amazon Store 

ARTICLES for INSPIRATION

Steve Goodier

TABLE of CONTENTS
1. THE WAY FAMILIES WIN
2. BRINGING HARMONY TO DISCORD
3. TIME TO BE QUIET
4. GOOD FRIENDS ARE GOOD MEDICINE
5. HOOKED ON GIVING
6. BUILDING ON VALUES

Making the Leap From Good To Great

Bill Lampton Ph.D.

Jim Collins opened his book Good to Great with the statement, Good is the enemy of great. He explained that when we have good schools, good businesses and good government, we are prone to accept that level of quality as sufficient. Collins observed: Few people attain great lives, in large part because it is so easy to settle for a good life.

ARTICLES for INSPIRATION

Steve Goodier

TABLE of CONTENTS
1. PAINTED WITH A DIFFERENT BRUSH
2. WON'T POWER
3. WHEN THE MESSAGE LIGHT DOESN'T BLINK
4. SETTING YOUR OUTLOOK
5. WHEN OTHERS SUFFER

101 Ways to Motivate, Energize and Inspire Your Team

Kurt Mortensen

At the conclusion of a program, it is important to assess how successful it was. One of the best ways to judge the program's effectiveness, besides considering your own observations, is to get feedback from the reps and administrators involved. You want to be sure that your directions were communicated clearly and at the right intervals; that the rewards were appealing and sparked interest and drive; that your team members felt supported and prepared to take on the challenges being presented and that the program boosted morale, team effort, energy and creativity.

Visit 3MinuteLearning.com

GROWTH <> LEADERSHIP <> EXCELLENCE

© 2011 3 Minute Learning LLC