ARTICLES for MARKETING
Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:Free Articles
Special Interest Articles
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Marcia Yudkin
Whether you're an introvert or an extrovert, you probably have an unthinking tendency to market to people the way you prefer to be communicated with and treated. If your target audience resembles you, that approach succeeds. But if your target audience differs greatly from you, you're shooting yourself in the foot when you do that. Worse, unless you've investigated or learned about the preferences of those with a different personality, you may not realize the extent of this disconnect. Jamie Lee
Several factors are integral in determining your advertising campaign success and conversion rates. A good frame work to assess your campaign would be to base it on the 40-40-20 rule. The 40-40-20 dictum is that 40 percent of your marketing success is dependent on your ability to target your audience, another 40 percent is dependent on your value proposition, and the last 20 percent is reserved for everything else, including creatives. Bill Platt
Many online business owners want to make the process of developing a successful online business harder than it needs to be. The truth is that a simple 4-step checklist can lead anyone to online profits: 1. Create or Tweak your Offers;
2. Get Traffic -- Attract Targeted Visitors;
3. Analyze Results; and
4. Repeat Steps 1-3.
Marty Bradfield
There is one factor above all others that will determine your ability to be successful on the Internet. That one factor is your ability to create, develop, and maintain good relationships with other people.
GROWTH <> LEADERSHIP <> EXCELLENCE
© 2011 3 Minute Learning LLC
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