JAN 3ML Briefcase

ARTICLES for MARKETING

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
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18 Web-Marketing Concepts That Make a Difference
Jerry Bader

Filling your Web pages with keyword density prose and instantly forgettable sale's copy is not going to win the day. Whether you are presenting your case in text, audio, or video, it better be interesting and enlightening - even text can be entertaining if written with style and attitude. When websites fail, they fail because they do not communicate a realistic, believable, convincing marketing message.

Sincerity: the “Secret Sauce” for Effective Marketing
Judy Murdoch

First, it's important to remember the real role of marketing in your business. Marketing is NOT about making a sale. Marketing is about creating a relationship based in trust and safety so a sale can occur. They want to be able to trust you because they need to buy what you are selling.

Mistake #1 When Naming a New Company or New Product
Marcia Yudkin

Bear with me, because when I tell you the number one mistake people make when selecting a name for their new company or new product, you are going to be surprised. Ready? The top mistake in choosing a name is deciding on the name you like best.

The Importance of Deep Linking in Your Search Engine Marketing
Trey Pennewell

If you are an experienced webmaster then you probably know that creating back-links to your website is one of the best things that you can do to improve your Search Engine Ranking Placement (SERP). Google openly discusses the importance that their algorithms place on back-links and even recommend that webmasters who want to increase their traffic use back-links. Both Yahoo! and MSN are starting to talk openly about the importance of back-links in their search algorithms as well.

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