Friday, October 02, 2009

OCT 3ML Briefcase

ARTICLES for BUSINESS and MANAGEMENT
Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity).
Key links for the 3 Minute Learning website include:
Free Articles
Video News Feeds
Special Interest Articles
3ML Amazon Store
Books and Audio
For example, here’s tip #1: Spend money on targeted advertising instead of mass media advertising. You don't want to waste your ad dollars on people who aren't interested.
Businesses are many things. Some are profitable, some aren't. Some involve single, store-based locations, while others are Internet based or even across an international network. Some have large staffs; others only have a few people. Some specialize in technology, some in produce, some in commerce – the variations are endless, but all companies share one thing.
Most people don't realize that over half the businesses in America are financed by money from family and friends. The truth is that everyone relies on their circles when they have nowhere else to go. Someone with mediocre credit may have a difficult time getting a start-up loan from a bank, but Mom and Dad will always help out if they can.
People love getting free gifts. So, naturally, if your product comes with free gifts, people will be more inclined to buy. Offering free gifts/bonuses is one of the most powerful ways to increase your Internet sales. Adding bonuses actually increases the perceived value of your product.
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GROWTH <> LEADERSHIP <> EXCELLENCE
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