OCT 3ML Briefcase

ARTICLES for MARKETING

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles
Video News Feeds
Special Interest Articles
3ML Amazon Store
Books and Audio

The Art of Website Storytelling
Jerry Bader

Marketing and its little brother advertising are all about storytelling. It doesn't matter if you are talking about a display ad for a magazine, a Web-video for your website or for a Google Video Ad; if it doesn't tell a story then it's not going to do the job.

The Importance of Creating Resistance in Your Copy
Bill Platt

"Creating Resistance in Your Copy" is an idea that is alien to most online marketers. After all, online marketers want to believe that everyone should buy their products and services because the more people buying what is being sold, the more money the marketer will inevitably earn.

Six Steps to Writing an Offer That Inspires Customers to ACT
Judy Murdoch

Until fairly recently, writing marketing copy was a strange and mysterious undertaking to me. It's funny because when I was doing advertising research, I often worked closely with copywriters. I would interview customers to learn how they responded to different messages and report back to the creative team. Sometimes the copywriter or art director would have questions they wanted me to ask my focus groups. So I got to know the writers and their work pretty well. Yet, when they went back to their desk to actually create the message, I had no idea how they came up with the words that moved customers to action.

Are You A Dreaded Yo-Yo Marketer?
Willie Crawford

When I was a kid, one of my favorite toys was a yo-yo – a spinning disc on a string that could be set in suspended motion with the flick of a wrist, and then reeled back in with a twitch of the hand. Playing with a yo-yo was lots of fun, and my childish imagination never caused me to wonder what it might feel like to "be a yo-yo." Today, as I watch Internet marketers offering their customers product after product, I understand what it must feel like being a yo-yo and I personally would HATE the feeling. I hope that you're not a yo-yo marketer.

Visit 3MinuteLearning.com
GROWTH <> LEADERSHIP <> EXCELLENCE
© 2009 3 Minute Learning LLC