FEB 3ML Briefcase

ARTICLES for MARKETING

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles 
Special Interest Articles
3ML Amazon Store

Selling to Introverts: 10 Ways to Appeal to Introverts' Marketing Preferences

Marcia Yudkin

Whether you're an introvert or an extrovert, you probably have an unthinking tendency to market to people the way you prefer to be communicated with and treated. If your target audience resembles you, that approach succeeds. But if your target audience differs greatly from you, you're shooting yourself in the foot when you do that. Worse, unless you've investigated or learned about the preferences of those with a different personality, you may not realize the extent of this disconnect.

How to Improve Your Online Marketing Results

Jamie Lee

Several factors are integral in determining your advertising campaign success and conversion rates. A good frame work to assess your campaign would be to base it on the 40-40-20 rule. The 40-40-20 dictum is that 40 percent of your marketing success is dependent on your ability to target your audience, another 40 percent is dependent on your value proposition, and the last 20 percent is reserved for everything else, including creatives.

4-Step Checklist for Online Marketing Success

Bill Platt

Many online business owners want to make the process of developing a successful online business harder than it needs to be. The truth is that a simple 4-step checklist can lead anyone to online profits:
1. Create or Tweak your Offers;
2. Get Traffic -- Attract Targeted Visitors;
3. Analyze Results; and
4. Repeat Steps 1-3.

Marketing Tip: Success Relies Upon the Relationships You Create

Marty Bradfield

There is one factor above all others that will determine your ability to be successful on the Internet. That one factor is your ability to create, develop, and maintain good relationships with other people.

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GROWTH <> LEADERSHIP <> EXCELLENCE

© 2011 3 Minute Learning LLC

FEB 3ML Briefcase

ARTICLES for BUSINESS and MANAGEMENT

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:

Free Articles 
Special Interest Articles
3ML Amazon Store 

5 Product Trends You Should Know

Chris Malta & Robin Cowie

For anyone selling online, the biggest question of 2008 is "What will my buyers look for this year?" Before you can uncover the answer, you're going to have to study up on your customers. "Trends are driven by buyer needs and lifestyles, so to find out what your buyers want, you must understand what their priorities and values are," explains trending specialist Lisa Suttora from WhatDoISell.com. According to Suttora, current consumer priorities are driving buying trends and spawning a profusion of new and innovative products.

Why You Don't Have a Business if You Don't Have Products

Judy Murdoch

I hope the article heading got your attention. When a mentor said this to me a couple years ago, he got my attention: I felt angry and insulted! Actually what he said was this: "Until you have products you what I consider a have a successful practice...nothing wrong with a successful practice...but you do not have a business."

10 Ways to Secure Your Customer’s Satisfaction

Terri Seymour

As we all know, customers are the core of any business. Without our customers, we would be nothing. So, it would be a wise decision to make sure all of our customers are properly taken care of and satisfied when they do business with us. In this article you’ll find 10 ways to secure customers’ happiness and satisfaction.

Thinking Like an Athlete at Work

Kathleen O'Connor

Even if your idea of working out is watching ESPN without a remote, you can still train to be a top competitor in the office. Here are five strategies winning athletes use that you can use on the job. No matter what event you're in, following these strategies will improve your mental game and help make you a champion!

Visit 3MinuteLearning.com

GROWTH <> LEADERSHIP <> EXCELLENCE

© 2011 3 Minute Learning LLC

FEB 3ML Briefcase

ARTICLES for LEADERSHIP

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles 
Special Interest Articles
3ML Amazon Store 

ARTICLES for INSPIRATION

Steve Goodier

TABLE of CONTENTS
1. LOVE WITHOUT MEASURE
2. WHAT DO YOU NEED?
3. WHEN YOU HAVE PROBLEMS
4. THIS MAGIC MOMENT
5. BE A GOOD ONE
6. WHEN THE WORLD SAYS "NO!"

Is Procrastination Holding You Back?

C.J. Hayden, MCC

Failing to get the word out about an upcoming event may forfeit dozens of opportunities. By the time you realize you might not make your goal for the month, quarter, or year, it may already be too late. Finding tasks on your to-do list week after week is a clear sign you are procrastinating, but it's not always this obvious.

Stick-to-itivity! Lessons Learned

Harald Anderson

Walt Disney coined a special phrase for persistence and determination. He referred to it as stick-to-itivity. I reflected upon this recently, because I stumbled across 20 old business cards from previous business ventures and jobs I had been associated with over the last 25 years. Those old business cards certainly brought back a museum full of memories and mixed feelings. As I look back on all of those opportunities with the benefit of perspective and age, the one benefit I have derived is my own personal understanding of the concept of success and failure.

Set Your Psychological Default Mode to Success

Eve Delunas, Ph.D.

Life has a way of challenging us with the unexpected. No matter how hard we try to control life's circumstances, these unforeseen difficulties sneak up on us just when everything seems to be going smoothly. Your psychological default mode -- that is, your typical reaction or response to life's unpleasant complications -- can either contribute to or detract from your level of success. It can also directly affect your mental, emotional, and physical well-being.

Visit 3MinuteLearning.com

GROWTH <> LEADERSHIP <> EXCELLENCE

© 2011 3 Minute Learning LLC

JAN 3ML Briefcase

ARTICLES on PRODUCTIVITY

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles 
Special Interest Articles
3ML Amazon Store 

Pay-Per-Click Advertising with Microsoft AdCenter

By Merle

Microsoft, not to be left out of the pay-per-click race, followed on the heels of Google Adwords and Yahoo Search Marketing with their own program called "Microsoft adCenter". While you may experience higher conversion rates than with Google or Yahoo, you'll also find less traffic. According to ComScore in Feb 2008, MSN sites had only 7.1% share of total Internet searches, compared to Google's 53.5% and Yahoo's 16.4%. On the plus side, it can be less expensive.

How to Build an Internet Marketing List of Over 100,000

Willie Crawford

In anticipation of Jeff Walker's Product Launch Formula 2, I told my list that I was going to offer a solo mailing to one of my lists of over 120,000. This immediately started a flood of emails asking how they could order early, something that I anticipated. The second flood of emails asked how I had managed to build such a huge database. Rather than answering that second question in individual emails, I decided to answer it with this article.

List Building Tips for the Affiliate Marketer

Titus Hoskins

List building is one simple marketing strategy any affiliate marketer can use to increase traffic and sales. But there are a few simple things you can do to make your list building and affiliate marketing much more effective. Find out what they are by reading this article.

SEO Primer for Search Engine Ranking

Dan Lok

You could easily spend a good chunk of your life reading about SEO. But it's not needed. You don't need to endlessly tweak, research, track and tweak some more to get outstanding rankings. But it does require some knowledge, effort and patience. You can get a respectable start with the information I'll share with you. Then you can take it to what ever level you desire. First, you need to know about the two main areas of website SEO:
1. On-page SEO
2. Off-page SEO

Visit 3MinuteLearning.com

GROWTH <> LEADERSHIP <> EXCELLENCE

© 2011 3 Minute Learning LLC

JAN 3ML Briefcase

ARTICLES for BUSINESS and MANAGEMENT

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles 
Special Interest Articles
3ML Amazon Store 

Top Tips for Women Entrepreneurs

Lois P. Frankel, Ph.D.

It’s a fact: women are leaving corporate America to start their own businesses at twice the rate of men. Statistics show that over 75% of women-owned enterprises open for business in 1997 were still operating in 2000. That's about equal to the survival rate of all U.S. businesses. Recent data also indicates that women invest more in their businesses than do men. Women have it what takes to run and maintain successful operations.

Understanding What Your Customers Value is the Key to More Sales

Judy Murdoch

Have you ever had this experience? You work hard on developing an offer for your product or service. Maybe you even ask a few people to take a look at your Web page or brochure to make certain they get your message. Then you send your offer out into the world. And you get no responses. Or a puny little trickle.

Creating a Web-Based Business

Kismet SEO

If you are considering an online business, there are many benefits. You have the potential to reach a vast amount of users and you can market to them at a fraction of traditional advertising. In North America alone, based on 2007 statistics, approximately 234 million people or 70% of the population are Internet surfers.

Blast Through 4 Obstacles to Help Your Business Soar

Casey Moher

It's vital that you address and overcome a series of resistance points on your way to establishing a customer. These obstacles include:
1. No TRUST on the part of your visitor
2. No NEED for what you have
3. No perception that you can HELP them
4. No HURRY to act (make contact or purchase)

Visit 3MinuteLearning.com

GROWTH <> LEADERSHIP <> EXCELLENCE

© 2011 3 Minute Learning LLC