FEB 3ML Briefcase

ARTICLES for BUSINESS and MANAGEMENT

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:

Free Articles 
Special Interest Articles
3ML Amazon Store 

5 Product Trends You Should Know

Chris Malta & Robin Cowie

For anyone selling online, the biggest question of 2008 is "What will my buyers look for this year?" Before you can uncover the answer, you're going to have to study up on your customers. "Trends are driven by buyer needs and lifestyles, so to find out what your buyers want, you must understand what their priorities and values are," explains trending specialist Lisa Suttora from WhatDoISell.com. According to Suttora, current consumer priorities are driving buying trends and spawning a profusion of new and innovative products.

Why You Don't Have a Business if You Don't Have Products

Judy Murdoch

I hope the article heading got your attention. When a mentor said this to me a couple years ago, he got my attention: I felt angry and insulted! Actually what he said was this: "Until you have products you what I consider a have a successful practice...nothing wrong with a successful practice...but you do not have a business."

10 Ways to Secure Your Customer’s Satisfaction

Terri Seymour

As we all know, customers are the core of any business. Without our customers, we would be nothing. So, it would be a wise decision to make sure all of our customers are properly taken care of and satisfied when they do business with us. In this article you’ll find 10 ways to secure customers’ happiness and satisfaction.

Thinking Like an Athlete at Work

Kathleen O'Connor

Even if your idea of working out is watching ESPN without a remote, you can still train to be a top competitor in the office. Here are five strategies winning athletes use that you can use on the job. No matter what event you're in, following these strategies will improve your mental game and help make you a champion!

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GROWTH <> LEADERSHIP <> EXCELLENCE

© 2011 3 Minute Learning LLC

FEB 3ML Briefcase

ARTICLES for LEADERSHIP

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles 
Special Interest Articles
3ML Amazon Store 

ARTICLES for INSPIRATION

Steve Goodier

TABLE of CONTENTS
1. LOVE WITHOUT MEASURE
2. WHAT DO YOU NEED?
3. WHEN YOU HAVE PROBLEMS
4. THIS MAGIC MOMENT
5. BE A GOOD ONE
6. WHEN THE WORLD SAYS "NO!"

Is Procrastination Holding You Back?

C.J. Hayden, MCC

Failing to get the word out about an upcoming event may forfeit dozens of opportunities. By the time you realize you might not make your goal for the month, quarter, or year, it may already be too late. Finding tasks on your to-do list week after week is a clear sign you are procrastinating, but it's not always this obvious.

Stick-to-itivity! Lessons Learned

Harald Anderson

Walt Disney coined a special phrase for persistence and determination. He referred to it as stick-to-itivity. I reflected upon this recently, because I stumbled across 20 old business cards from previous business ventures and jobs I had been associated with over the last 25 years. Those old business cards certainly brought back a museum full of memories and mixed feelings. As I look back on all of those opportunities with the benefit of perspective and age, the one benefit I have derived is my own personal understanding of the concept of success and failure.

Set Your Psychological Default Mode to Success

Eve Delunas, Ph.D.

Life has a way of challenging us with the unexpected. No matter how hard we try to control life's circumstances, these unforeseen difficulties sneak up on us just when everything seems to be going smoothly. Your psychological default mode -- that is, your typical reaction or response to life's unpleasant complications -- can either contribute to or detract from your level of success. It can also directly affect your mental, emotional, and physical well-being.

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GROWTH <> LEADERSHIP <> EXCELLENCE

© 2011 3 Minute Learning LLC

JAN 3ML Briefcase

ARTICLES on PRODUCTIVITY

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles 
Special Interest Articles
3ML Amazon Store 

Pay-Per-Click Advertising with Microsoft AdCenter

By Merle

Microsoft, not to be left out of the pay-per-click race, followed on the heels of Google Adwords and Yahoo Search Marketing with their own program called "Microsoft adCenter". While you may experience higher conversion rates than with Google or Yahoo, you'll also find less traffic. According to ComScore in Feb 2008, MSN sites had only 7.1% share of total Internet searches, compared to Google's 53.5% and Yahoo's 16.4%. On the plus side, it can be less expensive.

How to Build an Internet Marketing List of Over 100,000

Willie Crawford

In anticipation of Jeff Walker's Product Launch Formula 2, I told my list that I was going to offer a solo mailing to one of my lists of over 120,000. This immediately started a flood of emails asking how they could order early, something that I anticipated. The second flood of emails asked how I had managed to build such a huge database. Rather than answering that second question in individual emails, I decided to answer it with this article.

List Building Tips for the Affiliate Marketer

Titus Hoskins

List building is one simple marketing strategy any affiliate marketer can use to increase traffic and sales. But there are a few simple things you can do to make your list building and affiliate marketing much more effective. Find out what they are by reading this article.

SEO Primer for Search Engine Ranking

Dan Lok

You could easily spend a good chunk of your life reading about SEO. But it's not needed. You don't need to endlessly tweak, research, track and tweak some more to get outstanding rankings. But it does require some knowledge, effort and patience. You can get a respectable start with the information I'll share with you. Then you can take it to what ever level you desire. First, you need to know about the two main areas of website SEO:
1. On-page SEO
2. Off-page SEO

Visit 3MinuteLearning.com

GROWTH <> LEADERSHIP <> EXCELLENCE

© 2011 3 Minute Learning LLC

JAN 3ML Briefcase

ARTICLES for BUSINESS and MANAGEMENT

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles 
Special Interest Articles
3ML Amazon Store 

Top Tips for Women Entrepreneurs

Lois P. Frankel, Ph.D.

It’s a fact: women are leaving corporate America to start their own businesses at twice the rate of men. Statistics show that over 75% of women-owned enterprises open for business in 1997 were still operating in 2000. That's about equal to the survival rate of all U.S. businesses. Recent data also indicates that women invest more in their businesses than do men. Women have it what takes to run and maintain successful operations.

Understanding What Your Customers Value is the Key to More Sales

Judy Murdoch

Have you ever had this experience? You work hard on developing an offer for your product or service. Maybe you even ask a few people to take a look at your Web page or brochure to make certain they get your message. Then you send your offer out into the world. And you get no responses. Or a puny little trickle.

Creating a Web-Based Business

Kismet SEO

If you are considering an online business, there are many benefits. You have the potential to reach a vast amount of users and you can market to them at a fraction of traditional advertising. In North America alone, based on 2007 statistics, approximately 234 million people or 70% of the population are Internet surfers.

Blast Through 4 Obstacles to Help Your Business Soar

Casey Moher

It's vital that you address and overcome a series of resistance points on your way to establishing a customer. These obstacles include:
1. No TRUST on the part of your visitor
2. No NEED for what you have
3. No perception that you can HELP them
4. No HURRY to act (make contact or purchase)

Visit 3MinuteLearning.com

GROWTH <> LEADERSHIP <> EXCELLENCE

© 2011 3 Minute Learning LLC

JAN 3ML Briefcase

ARTICLES for MARKETING

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles
Special Interest Articles
3ML Amazon Store 

Sell 'em in the Waiting Room

BIG Mike McDaniel

Recently I had to spend some time in a hospital waiting room. There were three tables with magazines and most were old and wrinkled. But two stood out for freshness and currency. The first thing I noticed was the subscription label for a local dentist. The label had his name and office and address. My first impression was "nice of him to supply magazines". My second impression was "wow, what a marketer!"

A Time for Selling and a Time for Closing the Sale

Marty Bradfield

Most commercial webmasters enter the online sales process at a great disadvantage. The disadvantage is that they have never worked in sales, nor have they studied the fine art of copy writing. Many webmasters spend a considerable amount of time second-guessing about when and where to ask for the sale. Amazingly, many websites you visit will make a great case for its products or services, and still fail to ask for the sale. This happens primarily because the person writing the copy fears coming across as just another used car salesman.

Postcard Marketing Works

Bob Leduc

You may be surprised to know that postcards produce better results today than they did before the development of the Internet. There are 7 major reasons why this is happening. You're missing out on a major competitive advantage if you don't include postcards in your current marketing activity. Fortunately, it is a disadvantage you can quickly overcome.

The SEO Benefits of Press Releases

Lee Jenkins

Some of the most frequently asked questions I get from clients are "Why does my company need to do press releases? How will press releases benefit my SEO campaign?" Part of the answer is in the anatomy of an optimized press release. A properly optimized press release will include your top keywords as well as links to your website.

Visit 3MinuteLearning.com

GROWTH <> LEADERSHIP <> EXCELLENCE

© 2011 3 Minute Learning LLC