ARTICLES for MARKETING
Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:Free Articles
Special Interest Articles
3ML Amazon Store
BIG Mike McDaniel
Recently I had to spend some time in a hospital waiting room. There were three tables with magazines and most were old and wrinkled. But two stood out for freshness and currency. The first thing I noticed was the subscription label for a local dentist. The label had his name and office and address. My first impression was "nice of him to supply magazines". My second impression was "wow, what a marketer!" Marty Bradfield
Most commercial webmasters enter the online sales process at a great disadvantage. The disadvantage is that they have never worked in sales, nor have they studied the fine art of copy writing. Many webmasters spend a considerable amount of time second-guessing about when and where to ask for the sale. Amazingly, many websites you visit will make a great case for its products or services, and still fail to ask for the sale. This happens primarily because the person writing the copy fears coming across as just another used car salesman. Bob Leduc
You may be surprised to know that postcards produce better results today than they did before the development of the Internet. There are 7 major reasons why this is happening. You're missing out on a major competitive advantage if you don't include postcards in your current marketing activity. Fortunately, it is a disadvantage you can quickly overcome.Lee Jenkins
Some of the most frequently asked questions I get from clients are "Why does my company need to do press releases? How will press releases benefit my SEO campaign?" Part of the answer is in the anatomy of an optimized press release. A properly optimized press release will include your top keywords as well as links to your website. GROWTH <> LEADERSHIP <> EXCELLENCE
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