April 3ML Briefcase

ARTICLES for BUSINESS and MANAGEMENT

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles 
Video News Feeds
Special Interest Articles
3ML Amazon Store
Books and Audio

Using Virtual Staffing For Your Small Business

Chris Malta & Robin Cowie

Virtual assistants are independent contractors who provide administrative assistance to multiple clients. Unlike regular assistants, they work out of their homes rather than at your business' physical location. For small E-Biz owners, using a virtual assistant offers numerous advantages.

Paying for Clicks with MIVA

By Merle

While Google, Yahoo and Microsoft may be the pay-per-click heavyweight contenders, another strong player is Miva. Miva is an independent search network (formerly known as Findwhat) powering over 2 billion search queries a month. You only pay for clicks on your ads, just as with the other pay-per-click networks. It's highly targeted traffic at an inexpensive price.

What to Do When Your Customers Don't Hear Your Call to Action

Judy Murdoch

For many small business owners email is an important marketing tool. Email helps you keep in touch with customers and prospects, it allows you to demonstrate how you help hence building credibility and email leads to more sales. When done well, email is an awesome guerrilla marketing tool.

Explaining LLC

Stephen L. Nelson

The Limited Liability Company (LLC) option still generates questions and confusion among business owners, entrepreneurs and investors and that's too bad. One can rather easily provide an explanation of the LLC by answering three questions: what is a limited liability company, why should one contemplate the LLC option and how does someone setup an LLC or limited liability company.

Visit 3MinuteLearning.com

GROWTH <> LEADERSHIP <> EXCELLENCE

© 2010 3 Minute Learning LLC

April 3ML Briefcase

ARTICLES for LEADERSHIP

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles 
Video News Feeds
Special Interest Articles
3ML Amazon Store 
Books and Audio 

How Self-Esteem Issues Show Up

Julie Fuimano, RN, MBA, CSAC

Most people experience self-doubt on a regular basis and I am not immune. I have spent entirely too much of my life trying to accept myself as I am. While easy for me to see how wonderful and special you are, it was a challenge for many years to see myself in the same light. It’s no wonder that my journey led me into psychiatric nursing and success coaching not only to work on my own personal development but to assist others in their personal leadership development as well.

Self-Growth: Building Character and Integrity

Wendy Betterini

It's been said that character is defined by what you do when you think no one is watching. What an illuminating concept that is. Most of us have a public face and a private face. There are parts of ourselves we don't want the world to see. Typically, we tend to hide the aspects that would not be viewed favorably by society. Greed, lust, jealousy, pettiness, fears and so on. We also tend to hide our weaknesses.

Impact Talent Management: The Five Essential Do’s

Andria L. Corso

Simplify your talent management and development programs with these 5 steps: define, describe, discuss, decide and differentiate. Just because talent development involves the most precious commodity in your company does not mean it needs to be complex. By using these 5 steps, your solution can have impact and yet be simple.

7 Principles of Why Coaching Works

Linda Hampton

What do you think is easier: Operating on a trial and error basis as you work toward your mission and life goals or seek the support and mentoring of someone who's been there and done that? When you work with a mentor or coach who's been through what you're going through, you can choose to avoid mistakes and focus you time and energy on what actually works. That's the power of coaching.

Visit 3MinuteLearning.com

GROWTH <> LEADERSHIP <> EXCELLENCE

© 2010 3 Minute Learning LLC

March 3ML Briefcase

ARTICLES on PRODUCTIVITY

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles 
Video News Feeds
Special Interest Articles
3ML Amazon Store 
Books and Audio 

Four Tips for Creating an Effective Authors' Resource Box

Bill Platt

In article marketing, there are many factors that will affect your articles' ability to promote your website in the most effective manner. In this article, I will briefly discuss a couple those factors, before I dive into how to create an effective Authors' Resource Box, also known as the About the Author information.

Internet Fax Services: Which One Is Right for You?

Titus Hoskins

Online or Internet fax has become extremely popular in our ever-increasing mobile society and workplace. With this modern way of faxing you can take your faxing with you. While it is far too early to forecast the demise of the traditional fax machine, the writing is on the wall. This is one form of "cloud computing" that's here to stay.

9 Steps to Creating a High Converting Squeeze Page

Alan Cheng

With a high converting squeeze page, an online business will make more use of the traffic they drive to their website. Generating traffic is hard work so you want to capture as many of the visitors' emails as you can when they visit your website. Here are 9 steps to creating a high converting squeeze page.

Proactive vs. Reactive Web Analytics

George Meszaros

Proactive web analytics is necessary for successful web presence. Everything that is meant to help your business succeed online must be tied into your web analytics strategy. Every web site, e-mail campaign, Pay Per Click ad, landing page and blog must be measured. As the old cliché goes: if you can't measure it you can't manage it.

Visit 3MinuteLearning.com

GROWTH <> LEADERSHIP <> EXCELLENCE

© 2010 3 Minute Learning LLC

March 3ML Briefcase

ARTICLES for MARKETING

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles 
Video News Feeds
Special Interest Articles
3ML Amazon Store 
Books and Audio 

Why Joint Venture Partners Don't Promote Your Product

Willie Crawford

You spend months creating a product, designing a website and having copy written and tested. You spend countless hours schmoozing joint venture partners. Then your launch day comes, you "push the button" and the silence from lack of orders is deafening. What went wrong? Where are all those customers that you knew your 300 joint venture partners would send you?

Lessons in Business Naming from Newspaper Headlines

Marcia Yudkin

Two headlines in the "Home" section of my local newspaper caught my eye the other day: "Natural floors can be knotty and nice" and "Serving cheese with ease." Both headlines involve enjoyable wordplay of the sort that could easily figure in business names or tag lines. I can imagine "KnottyandNice.com" as the domain name for a wooden items crafts shop, and "Cheese with ease" as the tag line for a cheese lovers' online community.

I Am Not a Golfing Instructor but I Played One on the Internet

Bill Platt

Until two days ago, the only thing that I knew about golf is that I used to play miniature golf at the local Putt-Putt Miniature Golf Center. I have a unique job as a professional article ghostwriter that forces me to do research on topics that I may not normally be interested in learning. Certainly golf was one of those topics I thought I would never learn about in my life.

STOP Attracting the Wrong Customers

Scott Bywater

The Internet is very sexy at the moment and everyone wants to hear about the latest new strategy that can hand you overnight riches. The Internet can work quite well for generic products like beauty, sporting gear or vitamins where the general public is your client or even a niche group like headache sufferers purchasing your ebook. But there's one big problem with the Internet: you have no control over who finds your web site. And that means you have to kiss a lot of frogs before you find the diamonds.

Visit 3MinuteLearning.com

GROWTH <> LEADERSHIP <> EXCELLENCE

© 2010 3 Minute Learning LLC

March 3ML Briefcase

ARTICLES for BUSINESS and MANAGEMENT

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles 
Video News Feeds
Special Interest Articles
3ML Amazon Store 
Books and Audio

Online Fax and the Small Business Start-Up

Titus Hoskins

Online fax is a cheap alternative to the traditional fax machine. Since everything is done through the web and with your computer, there is no need to have an extra phone fax line, no need for messy inks and toners or even paper for that matter; and of course, no need to purchase a fax machine. However, there are many more reasons why many business start-ups are using Internet or online fax.

Pulling Out Of Debt in a Month During a Recession

Willie Crawford

I get approached by people every day asking me what's the quickest way to launch an Internet marketing business that will put them "in the black" in the shortest amount of time. I tell them to sell something that lots of people want and are willing to buy. That answer seems almost sarcastic but it's not. Let's expand upon the things that I teach them.

Entrepreneurialism: The Power Of the “What If”

Scott Lindsay

There are two words in the English language that hold the incredible power of personal change. These two common words challenge a set standard and looks to exact a revolution on what is status quo. When answers come as a result of asking this two word question people often find their personal views will have to change – sometimes dramatically. This is the power of “What if”.

Are Bottlenecks Holding You Back?

Scott Bywater

Over the last couple of months I've been reading a book called The Goal. It was referred to me by my friend and colleague, Aaron Parsons. Now The Goal is actually a book about the manufacturing industry written like a novel. It has had a huge impact on my thinking around business. Why?

Visit 3MinuteLearning.com

GROWTH <> LEADERSHIP <> EXCELLENCE

© 2010 3 Minute Learning LLC