ARTICLES for MARKETING
Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
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Willie Crawford
You spend months creating a product, designing a website and having copy written and tested. You spend countless hours schmoozing joint venture partners. Then your launch day comes, you "push the button" and the silence from lack of orders is deafening. What went wrong? Where are all those customers that you knew your 300 joint venture partners would send you? Marcia Yudkin
Two headlines in the "Home" section of my local newspaper caught my eye the other day: "Natural floors can be knotty and nice" and "Serving cheese with ease." Both headlines involve enjoyable wordplay of the sort that could easily figure in business names or tag lines. I can imagine "KnottyandNice.com" as the domain name for a wooden items crafts shop, and "Cheese with ease" as the tag line for a cheese lovers' online community.Bill Platt
Until two days ago, the only thing that I knew about golf is that I used to play miniature golf at the local Putt-Putt Miniature Golf Center. I have a unique job as a professional article ghostwriter that forces me to do research on topics that I may not normally be interested in learning. Certainly golf was one of those topics I thought I would never learn about in my life.Scott Bywater
The Internet is very sexy at the moment and everyone wants to hear about the latest new strategy that can hand you overnight riches. The Internet can work quite well for generic products like beauty, sporting gear or vitamins where the general public is your client or even a niche group like headache sufferers purchasing your ebook. But there's one big problem with the Internet: you have no control over who finds your web site. And that means you have to kiss a lot of frogs before you find the diamonds.GROWTH <> LEADERSHIP <> EXCELLENCE
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