3 Minute Learning

Monday, June 08, 2009

June 09 3ML Briefcase

ARTICLES for MARKETING

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Click here to go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, view all the new entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.

When Marketing an Online Business, Quality Beats Quantity
Kirk Bannerman

Several years ago, in the early days of developing my home based business, I was mesmerized by the big numbers instead of focusing on targeting prospects. It took me a while to appreciate the importance of targeting (quality) instead of just going for the big numbers (quantity). The "more is better" syndrome seems to be some quirk of human nature that can often lead us astray.

Internet Marketing: The Consumer Is In Control
Scott Lindsay

I heard someone say recently that marketing is simply an elaborate scheme to take your money by making you feel incomplete without the product being sold. It is possible that this idea matches the way many people think about marketing. However, when it comes to Internet marketing there has been a shift in focus and the tables have been turned.

Marketing’s Greatest Secret
Marketing Buzz

Do you know what the best type of marketing is for your company? How about a Yellow Pages advert? Pay per click? Maybe some direct mail followed up a telemarketing campaign? While each of these options are perfectly valid marketing routes, the very best type of marketing for all types of businesses is one that is FREE! That's right; if you're working with a tight marketing budget (or with no marketing budget at all) you can now get exposure for your product, service or company in the form of Public Relations.

Negative Versus Positive Marketing Messages
Judy Murdoch

Nancy is a small business owner who helps nonprofit groups create fund raising events that can double, even triple, their average donation. Until recently, Nancy has gotten her business primarily through in-person meetings: attending networking events, taking people out for coffee and giving presentations.

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GROWTH <> LEADERSHIP <> EXCELLENCE
© 2008 3 Minute Learning LLC

Tuesday, June 02, 2009

June 09 3ML Briefcase

ARTICLES for BUSINESS and MANAGEMENT

Earning Credibility Stripes in Home Business
Stevie-Anne Matthews

Even with the abilities and experience you may have in any given industry, beginning a business in that industry is not always going to be easy. It is one thing to declare yourself an expert in your field; it is quite another to convince others of your abilities. In order to be successful in any home-based self-employment endeavor you have to convince the ones who might pay for your services that you are the best person for the job.

Finding a Legitimate Home Based Business
Linda McFadden

As more people consider home business opportunities, there are unfortunately more scam artists looking to take advantage of those seeking legitimate opportunities. This leads to the question of how do you determine if a business opportunity really is legitimate? There are several ways to help protect you from potential scams.

Home Business Facts for Women
Larry Sprous

Home businesses are becoming more popular and women are going into business just as much as men. There are many things to know about starting a business and here are some important facts women should know before starting their home business.

Sharpen Your Business Writing Skills
Naz Daud

When writing a business letter or document it is important that you have your readers' needs in mind. I always ask before I write, who am I addressing, what point(s) am I trying to get across and how will this be interpreted?

Visit 3MinuteLearning.com
GROWTH <> LEADERSHIP <> EXCELLENCE
© 2008 3 Minute Learning LLC

Monday, June 01, 2009

June 09 3ML Briefcase

ARTICLES for LEADERSHIP

Articles for Inspiration
Steve Goodier

TABLE of CONTENTS:
1. THE WAY FAMILIES WIN
2. BRINGING HARMONY TO DISCORD
3. TIME TO BE QUIET
4. GOOD FRIENDS ARE GOOD MEDICINE
5. HOOKED ON GIVING
6. BUILDING ON VALUES

Using the Law of Attraction to Achieve Success
Julie Fuimano, RN, MBA, CSAC

A few years ago, there was a movie released called “The Secret” that introduced to the mainstream population the principles of the Law of Attraction. The basic premise is that whatever you dream of, you can create by focusing on what you want and how you will feel when you achieve it. If you can dream it and believe it, you can achieve it.

101 Ways to Motivate, Energize and Inspire Your Team
Kurt Mortensen

At the conclusion of a program, it is important to assess how successful it was. One of the best ways to judge the program's effectiveness, besides considering your own observations, is to get feedback from the reps and administrators involved. You want to be sure that your directions were communicated clearly and at the right intervals; that the rewards were appealing and sparked interest and drive; that your team members felt supported and prepared to take on the challenges being presented and that the program boosted morale, team effort, energy and creativity.

How to Achieve Your Goals
John Campbell

Goals are objectives. They are reached by taking a planned course of action that is a series of smaller goals or achievements. These achievements are like the steps on a flight of stairs with your goal at the top. Each step you take is closer to the top and to your goal.

Visit 3MinuteLearning.com
GROWTH <> LEADERSHIP <> EXCELLENCE
© 2008 3 Minute Learning LLC

Tuesday, May 12, 2009

May 2009 3ML Briefcase

ARTICLES on PRODUCTIVITY

Practical Tips for a Good Website
Benedict Smythe

Online businesses abound on the Internet these days. Some who are very successful easily realize 6-figure profits while others just manage to barely exist. What could have caused this situation? Success of an online business could be attributed to the business acumen of the owner. But it is undeniable that other factors could have caused these circumstances.

Secure Your PC, Software and Data
Chris Schmidt

The role of the personal computer has taken a whole new meaning ever since the introduction of the Internet. There are scores of Internet surfers who use the Internet from shopping to banking to investing and much more. Today the Internet is a buzzing, throbbing center of activity. But there's some bad news: the Internet is also swarming with quite a few elements from the dark side called hackers and phishers.

6 Steps to Help You Avoid Search Engine Blackball
David Bain

Search engine optimization refers to techniques and methods to get your page ranked high on web search engines. Unfortunately, many webmasters use unprincipled or use deceitful means to make their way to the top of their ranking. While “black hat” methods may get you quick and easy results, getting caught (becoming easier as search engines improve) will get you blackballed or blacklisted, which will be more trouble than it is worth.

Hot Site Promotion Tips for Search Engines
Bruce Swedal

You may be wondering, what exactly is promotion for search engines? Well it is marketing to put your site in a position that is favorable to search engine spiders. When it comes to marketing web sites, one of the most talked about topics is Search Engine Optimization and here are some great tips on what you need to do to get your site noticed.

Monday, May 11, 2009

May 2009 3ML Briefcase

ARTICLES for MARKETING

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Click here to go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, view all the new entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.

Pay-Per-Click Advertising: 4 Things for Newbies to Note
Elaine Currie

The first thing to note is that although the way PPC works is simple, that is not the same as saying it is easy to use Pay-Per-Click advertising. Some people seem to take to PPC as naturally as breathing but for the vast majority of people, PPC involves a steep learning curve and lots of experimenting and testing. For some people PPC brings major grief, lots of frustration and sometimes a lot of wasted expense. Here are a few simple tips to help anyone just starting out with Pay-Per-Click advertising.

Beware Of Magic Beans - A Warning to Newbie Internet Marketers
Bill Platt

John read a story about a fantastic piece of software that he could use to build his online business. But this often used Internet marketing tool brought John something that John did not intend. His software made him famous for all of the wrong reasons.

How to Stage a Viral Marketing Campaign That Works
Cliff Posey Jr

There are many ways to initiate a viral marketing campaign that brings targeted traffic to you but one of the best is the use of free ebooks. A viral marketing ebook is something that can be distributed to numerous people with relative ease. There are three major components that are necessary to creating a viral marketing campaign that works.

How to Write a Successful Ad
Terri Seymour

Buying advertising slots and spreading your ad all over the ‘Net won’t do much good if the ad does not get anyone’s attention. Your ad must motivate people into following the call to action contained within the ad. If you know some of the proven tips on how to write effective ads, it can make all the difference for your business and advertising budget.