Monday, May 11, 2009

May 2009 3ML Briefcase

ARTICLES for MARKETING
Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Click here to go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, view all the new entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.
The first thing to note is that although the way PPC works is simple, that is not the same as saying it is easy to use Pay-Per-Click advertising. Some people seem to take to PPC as naturally as breathing but for the vast majority of people, PPC involves a steep learning curve and lots of experimenting and testing. For some people PPC brings major grief, lots of frustration and sometimes a lot of wasted expense. Here are a few simple tips to help anyone just starting out with Pay-Per-Click advertising.
John read a story about a fantastic piece of software that he could use to build his online business. But this often used Internet marketing tool brought John something that John did not intend. His software made him famous for all of the wrong reasons.
There are many ways to initiate a viral marketing campaign that brings targeted traffic to you but one of the best is the use of free ebooks. A viral marketing ebook is something that can be distributed to numerous people with relative ease. There are three major components that are necessary to creating a viral marketing campaign that works.
Buying advertising slots and spreading your ad all over the ‘Net won’t do much good if the ad does not get anyone’s attention. Your ad must motivate people into following the call to action contained within the ad. If you know some of the proven tips on how to write effective ads, it can make all the difference for your business and advertising budget.
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