November 3ML Briefcase

ARTICLES for BUSINESS and MANAGEMENT

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Click here to go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning home page, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, view all the new entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.

4 Obstacles Your Customer Wants You to Hurdle Before Buying
Casey Moher

Hurdles stand in the way of every attempt you'll make to get a customer. Your 4 main obstacles to selling are: TRUST, NEED, HELP and URGENCY

Business Planning Basics
Clinton Douglas IV

Business planning is an important factor when you are launching a small business startup or online business. From financial projections to summaries and overviews, an effective business plan will help you and potential investors determine the value of the business idea.

Business Angels for Your Startup Business
Carolyn Clayton

Starting a new business can be a daunting prospect. There's the possibility of failure. But, there's truth in the old saying, "nothing ventured, nothing gained." The biggest rewards accrue to those who have a vision for their business, are prepared to see it through and have the courage for their convictions.

A Company Newsletter Offers More Value to Your Customers
Chris McElroy

The key to successful business models is giving your customers something extra: offering a great price, great customer service, buy one get one or 10% or more off. One great tool for offering more value to your customers is to create a company newsletter.

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GROWTH <> LEADERSHIP <> EXCELLENCE
© 2008 3 Minute Learning LLC

November 3ML Briefcase

ARTICLES for LEADERSHIP

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Click here to go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning home page, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, view all the new entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.

Articles for Inspiration
Steve Goodier

Table of Contents
(1) JOY ALONG THE WAY;
(2) REAL BEAUTY;
(3) A MORSEL OF HOPE;
(4) SIX TRAITS OF HEALTHY FAMILIES;
(5) THE POWER OF SOLITUDE; and
(6) WHO'S YOUR BEST FRIEND?

Understanding Anger
Julie Fuimano, MBA, BSN, RN, CSAC

Somewhere in your thought processes, in your mood, in your attitude toward someone or something, you may be harboring anger. Perhaps it’s anger at one or both of your parents. Perhaps it’s about work or your kids, or choices you made when you were younger. Whatever the anger, so long as you hold onto it, you are imprisoned by it.

Leadership Means Clarity of Vision
Harald Anderson

Leaders have vision; they can see beyond the tip of their nose as the saying goes. Vision refers to the ability to see things far ahead in terms of time, evolution and growth. It also includes the ability to pre-empt the difficulties and obstacles and be prepared to deal with them when they look you in the face.

Leonardo da Vinci: A True Renaissance Man
Amitai Sasson

Leonardo da Vinci (1452–1519) was the epitome of the Italian Renaissance man. His interests were as varied as his art. He had a profound impact on almost every field of study both as a scientist and as an artist. He is one of the most talked about artists of all time and a name that most people can identify instantly.

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GROWTH <> LEADERSHIP <> EXCELLENCE
© 2008 3 Minute Learning LLC

Oct 3ML Briefcase

ARTICLES for PRODUCTIVITY

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Click here to go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning home page, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, view all the new entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.

Video Production Has Changed in the Last 10 Years
David Fishman

In the past it used to be a cumbersome problem when you wanted to shoot with video equipment: the equipment was big and bulky and very expensive. There was no digital editing as it was all done by analog editors, where you would lose the quality after each generation of copying film. Digital revolution paved the way for film editing: it is highly flexible, the technology allows digital editing to create wondrous special effects and there is no loss of quality or the damaging effect of the original footage.

A Look at Web 2.0 Trends You Can Profit From
Gray Rollins

Web 2.0 represents a world of “busy bodies.” Web users strive to communicate, to change applications for the better and improve each other's sites and software. Web 2.0 trends are pushing anything interactive and collaborative ahead of the pack. The applications that require collaboration are the ones attracting the highest number of users.

Web Conferencing Can Make a Huge Impact
Jeffrey W Anderson

If your company hasn't caught the web conferencing wave, then it doesn't know what it's missing — which just may be everything! Web conferencing makes it possible for people from all over the world to meet in cyberspace at the click of a mouse. From small businesses to mega corporations, web conferencing ensures that there’s no need to ever miss out on a meeting again (which automatically increases productivity among employees).

Small Business 2-Pack: Working with Yahoo
Russ Blanc

TABLE of CONTENTS
1. Yahoo Small Business: 5 Reasons to Host Your Web Site
2. Why Yahoo Small Business Can Benefit Any Business

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GROWTH <> LEADERSHIP <> EXCELLENCE
© 2008 3 Minute Learning LLC

Oct 3ML Briefcase

ARTICLES for MARKETING

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Click here to go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning home page, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, view all the new entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.

Internet Marketing In an Economic Depression
Scott Lindsay

Crude oil prices go through the roof, the American dollar slips in value, grain prices rise to such a level it makes little sense to pursue biodiesel and the world of online business looks better all the time. In times of financial uncertainty people often travel less but that doesn't always mean that are less inclined to make purchases of items they really want.

Negative versus Positive Marketing Messages: Which Works Best?
Judy Murdoch

Nancy is a small business owner who helps nonprofit groups create fund raising events that can double their average donation. Until recently, Nancy has gotten her business primarily through in-person meetings: attending networking events, taking people out for coffee and giving presentations. In-person is great for getting local business but Nancy wants to serve a national customer base. So she hired someone to design a website and using emails and postcards to market her services.

8 Tips for Successful Internet Marketing
Zachary Thompson

Internet marketing has come a long way in a short time. With tons of competition just a click away you need to have an Internet marketing strategy that works. Try these 8 tips for successful Internet marketing.

A Focused Campaign to Create Word Of Mouth Advertising
David Tupica

One of the most frequent errors business people make when launching into their chosen field is making the assumption that word of mouth advertising is something that happens by chance. It is far from that. While providing great competitive prices, customer service and high quality products will offer people something to talk about, it only takes one unhappy customer to negatively affect a many satisfied ones.

Visit 3MinuteLearning.com
GROWTH <> LEADERSHIP <> EXCELLENCE
© 2008 3 Minute Learning LLC

Oct 3ML Briefcase

ARTICLES for BUSINESS and MANAGEMENT

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Click here to go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning home page, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, view all the new entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.

See the Opportunity, Not the Difficulty
Johnny Cyreous

There was a time when I was pessimistic about most everything but I didn't know it of course. One day I had a boss who cared about my training and he asked me, "John, I am looking for a problem-solver not a problem-maker. Why is it you always see the difficulties and not the possibilities in your challenges? That shook my world that day because I had no idea I was presenting myself on a regular basis to anyone as a person who saw difficulty in most everything I did.

To-Do List Draining You? How to Brighten Up the Tasks You Dread
Bonnie McFarland

Everyone has at least one of them. Something you hate to do. You procrastinate or do your best to avoid it. When you have to do it you get crabby. What is it for you? Your staff meeting? Working with a particular client or co-worker? Dealing with computer problems? Performance reviews? Whatever it is, it's a "vampire task" -- something that drains your energy.

Why Knowing "Why" Beats Knowing "How"
D. Hurley

For many people planning an Internet business startup, the question of "How" to master the ‘net is often emphasized to the detriment of "Why". It is almost as if the "Why" were less important. Yet, knowing the reason "why" you want something is the essential prerequisite of any project. Why is about goals and motivation; how is about strategy and tactics.

Why Repeat Offers Are the Key to More Sales
Judy Murdoch

I was chatting with Jen, an author who told me how frustrating she found marketing. When I asked for more details, she told me that after publishing her book, she sent emails and postcards to "everyone she knew." The postcard announced that her book had been published, gave some details about the book and told them how to buy her book on the Internet. Jen concluded that marketing didn't work or that she was a terrible marketer. Either way, she was discouraged.

Visit 3MinuteLearning.com
GROWTH <> LEADERSHIP <> EXCELLENCE
© 2008 3 Minute Learning LLC