Oct 3ML Briefcase

ARTICLES for BUSINESS and MANAGEMENT

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Click here to go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning home page, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, view all the new entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.

See the Opportunity, Not the Difficulty
Johnny Cyreous

There was a time when I was pessimistic about most everything but I didn't know it of course. One day I had a boss who cared about my training and he asked me, "John, I am looking for a problem-solver not a problem-maker. Why is it you always see the difficulties and not the possibilities in your challenges? That shook my world that day because I had no idea I was presenting myself on a regular basis to anyone as a person who saw difficulty in most everything I did.

To-Do List Draining You? How to Brighten Up the Tasks You Dread
Bonnie McFarland

Everyone has at least one of them. Something you hate to do. You procrastinate or do your best to avoid it. When you have to do it you get crabby. What is it for you? Your staff meeting? Working with a particular client or co-worker? Dealing with computer problems? Performance reviews? Whatever it is, it's a "vampire task" -- something that drains your energy.

Why Knowing "Why" Beats Knowing "How"
D. Hurley

For many people planning an Internet business startup, the question of "How" to master the ‘net is often emphasized to the detriment of "Why". It is almost as if the "Why" were less important. Yet, knowing the reason "why" you want something is the essential prerequisite of any project. Why is about goals and motivation; how is about strategy and tactics.

Why Repeat Offers Are the Key to More Sales
Judy Murdoch

I was chatting with Jen, an author who told me how frustrating she found marketing. When I asked for more details, she told me that after publishing her book, she sent emails and postcards to "everyone she knew." The postcard announced that her book had been published, gave some details about the book and told them how to buy her book on the Internet. Jen concluded that marketing didn't work or that she was a terrible marketer. Either way, she was discouraged.

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