ARTICLES for MARKETING
Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:Free Articles
Special Interest Articles
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Marty Bradfield
As a business owner, you must understand that your target market can never be described as everyone on the planet. It is important for you to do your research, to better understand who your real target audience is, so that you can more easily understand how to get your advertising message to them directly. Once you understand who is in your target market and how you can reach them with your advertising, you will find yourself on the road to real success. Robert Dempsey
The good news is that regardless of the continued massive growth of the Internet, the rules of business haven't changed - fundamental business strategy still applies. You start with your ideal customer, you find out what their biggest problems are, you then find or create solutions for those problems, and finally you put the solution in front of the customer and the sale is made. Chris Malta & Robin Cowie
No matter how great your products or how well-designed your web site, if no one ever sees them, you'll never sell anything. That's why you have to let people know you're there. According to Boris Mordkovich of http://AdWatcher.com, "Search engine marketing is a way to expose your business to thousands of people who are searching for your products and services." Bill Platt
People who publish online newsletters, often referred to as "ezines", have always played an important role in the growth of the Internet economy. In fact, if you listen to any of the Internet gurus, they are going to tell you time and again that the most important thing you can do towards the success of your online business is to build a list. GROWTH <> LEADERSHIP <> EXCELLENCE
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