ARTICLES for BUSINESS and MANAGEMENT
Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:Free Articles
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Willie Crawford
While attending a recent seminar in Las Vegas, I found myself in a room with horrible Internet connectivity. As someone who actively monitors and manages hundreds of websites, this used to really panic me. Yet, I calmly sat through many of the seminar presentations, knowing that all of my customer service concerns were being handled very promptly. Let me explain my set-up, and you'll understand why customer service is so easy for me now.Chris Malta & Robin Cowie
You wouldn't think of going to a job interview unprepared — you'd never get called back. Yet many E-Biz owners approach wholesalers and manufacturers without any preparation at all. You need to realize it costs a supplier time and money to set up an account. If you seem like you won't be a profitable customer, they'll probably turn you down.Marcia Yudkin
Named At Last, my company, uses the idea of storks bringing clients a new name both in the images of storks flying and in phrases like "Head Stork" (my title) and "Storklets" for the company's freelance namers. When images and words work together to develop one concept in several different ways, that's an extended metaphor. Stevie-Anne Matthews
When starting a new business you will hear a lot about budgeting. You will learn how to write a budget based on the anticipated amount of income on a daily, weekly and monthly basis. How good your budgeting plan will depend on how disciplined you are in sticking to the established amount you have dedicated to every item in your budget. But many businesses fail due to their lack of action when one piece of their budget doesn't fit together to form the perfect picture of their business. GROWTH <> LEADERSHIP <> EXCELLENCE
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