Wednesday, December 02, 2009

DEC 3ML Briefcase

ARTICLES for BUSINESS and MANAGEMENT
Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles
Video News Feeds
Special Interest Articles
3ML Amazon Store
Books and Audio
The latest craze sweeping the ‘Net right now is Twitter. This micro-blogging tool has evolved into millions of loyal users who love and use it daily. Many people think Twitter and advertising should go together, sort of like birthdays and cake. So what's available if you're interested in Twitter advertising? I thought you'd never ask!
Everyday it seems people are asking me the optimum numbers of inbound links they need to acquire for their website in order to rank well in Google. My answer is going to seem flip but it is the honest, best answer. Answer: You need more inbound links - of equal or higher quality - than what your competitors have.
Most of the time, business owners and organizational marketers look for a new company name or new product name that seems to get the job done. That's unwise because they don't take the time to think about possible shortcomings of the name they settle on. Instead, those shortcomings emerge over time, costing them dearly in sales and opportunities.
The Law of Verbal Packaging states that the more skillful a person is in the use of language, the more persuasive they will be. People are persuaded by us based on the words we use. Words affect our perceptions, our attitudes, our beliefs and our emotions. The words we use in the persuasion process make all the difference in the world.
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