July 09 3ML Briefcase

ARTICLES for BUSINESS and MANAGEMENT

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Click here to go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, view all the new entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.

Doing the Wikipedia 4-Step
Scott Lindsay

According to Wikipedia, an entrepreneur is a person who undertakes and operates a new enterprise or venture and assumes some accountability for the inherent risks. In the context of the creation of for-profit enterprises, entrepreneur is often synonymous with founder. Let's see if we can break this definition down into bite sized chunks.

Insurance Basics for Small Businesses
Your Money & You

Not having insurance is risky business. It's an expense that many business owners deem unnecessary but adequate insurance coverage in times of loss is invaluable. As a small business owner, only you can decide what type of insurance coverage is best for your business. Take stock of the physical and personal property that is essential and protect your assets with a policy that matches your business's needs.

The Power of a Free Offer
Mark Walters

Have you ever stopped to read a sales letter or watch a commercial because it promised something free? Even though the marketing world is full of useless and redundant free offers, people still hope. That aspect of the human condition can be used to build wealth on the Internet.

Salesmanship and Empathy
Jeff Blackwell

One of the simplest ways to increase your productivity as a salesperson is to tune into your buyer's point of view. When you are in tune with your buyer, you have empathy. This means that you can identify and understand their situation, feelings and motives.

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