June 09 3ML Briefcase

ARTICLES for MARKETING

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Click here to go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, view all the new entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.

Co-op Advertising: Get More with Fewer Dollars
Trey Pennewell

Co-op advertising has been around for as long as there has been print advertising and it continues strong even in today's digital world of television and online advertising. Continuing reading this article to learn more about cooperative advertising and how you can use it to accelerate the growth of your offline or online business.

How to Write an Effective Subject Line
Terri Seymour

Email marketing can be very effective if your email actually gets read. Unfortunately because of spam, many people will delete most of their email without ever reading it. This is why the subject line is important. Writing an effective and attention getting subject line will dramatically increase the chances of your email being opened and read and acted upon.

Start With an Info Product and Not a Book
Mark Silver

So many people with a small business dream of writing a book. Let me tell you straight from the heart: if your business doesn't yet have a great deal of momentum, then don't publish a book at this time. Instead, start by creating an information product.

The Best Type of Marketing for Your Website
Mike Schlacter

A report in 2006 revealed that Search Engine Marketing is growing more rapidly than traditional advertising. Since the number of websites started increasing during the late ‘90s, search engines started to guide people to get the necessary information within microseconds. Search engines have developed their business models to be financed by services like Pay-Per-Click (PPC) programs through the use of Open Text (1996) and http://Goto.com (1998).

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