Friday, April 03, 2009

April 09 3ML Briefcase

ARTICLES for MARKETING
Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Click here to go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, view all the new entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.
I want to let you in on a "gold mine" headline creation strategy which 99% of people have no idea about. Consider the fact many copywriting experts recommend you invest at least 80% of your time on the headline... you'll understand exactly why it's so important. If the headline doesn't grab the attention of your reader, then you can be guaranteed --- nothing else will. So how many headlines should you write?
It's extremely rare to host a teleseminar exclusively with people who already recognize your voice. Likewise, listeners may not recall the name of your guest. They may have downloaded or received your audio recording without an adequate written introduction. So always introduce both yourself and your guest using both first and last names.
Although writing a successful press release is pretty straightforward, unless you do it correctly your hard work will be rewarded with the STB technique. That is your press release will be Screwed up into a tiny ball and it will be Thrown into the nearest Bin by the person you sent it to. And while the STB technique is seldom discussed, I am afraid the vast majority of press releases fall foul to its nasty end. However, yours will not.
Network marketing can be a great way to make a living. It has provided many people with the personal and financial freedom that most 9-to-5 jobs could never offer. However, it does not happen overnight. When you are involved with network marketing you are running your own home-based business and it takes time and effort to reach any significant level of success.
GROWTH <> LEADERSHIP <> EXCELLENCE
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