Wednesday, January 14, 2009

January 3ML Briefcase

ARTICLES for MARKETING
Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Click here to go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, view all the new entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.
You may be surprised to know that postcards produce better results today than they did before the development of the Internet. There are 7 major reasons why this is happening.
There are actually hundreds of search engines, not just the Big Three (Google, Yahoo, and MSN). By focusing only on the most well-known search engines for your online marketing strategy, you may be missing out on as much as 30% of the billions of searches being done online every single day.
Some of the most frequently asked questions I get from clients are "Why does my company need to do press releases? How will press releases benefit my SEO campaign?" Part of the answer is in the anatomy of an optimized press release. A properly optimized press release will include your top keywords as well as links to your website.
Understanding how visitors will view your sales message and how they'll respond to it, is a challenging prospect for online retailers. But studying consumer behavior can help you make adjustments to your marketing campaign that will improve your click through rate and help you convert more shoppers into buyers.
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