Wednesday, January 07, 2009

January 3ML Briefcase

ARTICLES for MARKETING
Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Click here to go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, view all the new entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.
In baseball, it's said that you know an umpire is top-notch when you never notice his presence. If he's doing his job, he won't call attention to himself in any way. It's much the same for the writer of a press release. When the recipient of a press release focuses only on its content and not on its creation, the writer has succeeded. With that in mind, here's how to develop a style that can help give you a big edge in placing your press releases.
Recently I had to spend some time in a hospital waiting room. There were three tables with magazines and most were old and wrinkled. But two stood out for freshness and currency. The first thing I noticed was the subscription label for a local dentist. The label had his name and office and address. My first impression was "nice of him to supply magazines". My second impression was "wow, what a marketer!"
In online marketing it is critical that you keep up with what is going on in your industry. You do need to know who is doing what and why they are doing it. You do need to take the time to research potential joint venture partners, products and competing businesses. Here are four excellent tools and how to use them.
Email marketing is a one of the fastest, easiest and most successful ways to market or advertise your product or service. Because many people rely on email marketing to get the word out about their business, it can be difficult to reach your targeted audience. But it can be done as long as you consider the following factors when you're planning and executing your HTML email or newsletter campaigns.
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