Tuesday, January 06, 2009

January 3ML Briefcase

ARTICLES for BUSINESS and MANAGEMENT
Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Click here to go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, view all the new entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.
When starting their first home based business adventure, people almost always suffer from information overload in the early stages. I often refer to this as the "taking a drink from a fire hose syndrome".
If you are considering an online business, there are many benefits. You have the potential to reach a vast amount of users and you can market to them at a fraction of traditional advertising. In North America alone, based on 2007 statistics, approximately 234 million people or 70% of the population are Internet surfers.
It's vital that you address and overcome a series of resistance points on your way to establishing a customer. Your obstacles are:
1. No TRUST on the part of your visitor
2. No NEED for what you have
3. No perception that you can HELP them
4. No HURRY to act (make contact or purchase)
Are you skeptical by nature? Do you believe anything someone will tell you as long as they are willing to put it in writing? Do you read your junk mail before tossing it out? No matter how you answer these questions, you are fair game for one or more marketing scams currently in circulation on the Internet or via ads through magazines.
Visit 3MinuteLearning.com
GROWTH <> LEADERSHIP <> EXCELLENCE
© 2008 3 Minute Learning LLC
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