ARTICLES on BUSINESS
If this is the first time you have visited the 3 Minute Learning Blog, below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine will be presented. Articles are presented free of charge and rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). To read articles, go to the 3 Minute Learning home page.
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When you are developing the marketing plan for your business, there are many factors you must take into consideration. Advertising is crucial, but needs to be done strategically in order to garner the best response for your money.
SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is an effective tool that assesses and identifies opportunities and risks. Once a clear objective has been identified, SWOT analysis can be highly effective in the pursuit of the objective.
Depending on visits a website receives (traffic generation) they either survive or not. The more visitors a web site has, the more likely is to survive and the business to grow. This is the reason that drives Internet marketers to constantly find new ways to get the attention of their targeted audience.
There is a popular saying in business: "You need money in order to get money". You have to invest some of your money before you can earn more money. This is true whether you are running a brick and mortar business or you have decided to get aboard the Internet revolution. However, not everyone has the resources required to get an online business running within a reasonably short period of time. This makes it imperative to find other ways to drive traffic to your site without paying a lot of money.
FAST FACT:
According to the US Census Bureau, the increase in time people age 12 and older spend in a year watching TV has risen from 63 days in 2000, to 71 days in 2008. That translates to 1704 hours per year watching TV or nearly 20% of the available 365 days.
There are 8760 hours total in a year. If you follow the experts’ advice and allow 8 hours per night for sleeping, that activity takes another 2920 hours per year. Hence the result is that for people over the age of 12, 53% of his or her year will either be devoted to sleeping or watching TV.
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