August 3ML Briefcase

ARTICLES for BUSINESS and MANAGEMENT

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles
Special Interest Articles
3ML Amazon Store 

How I Handle Customer Service in 10 Minutes per Day

Willie Crawford

While attending a recent seminar in Las Vegas, I found myself in a room with horrible Internet connectivity. As someone who actively monitors and manages hundreds of websites, this used to really panic me. Yet, I calmly sat through many of the seminar presentations, knowing that all of my customer service concerns were being handled very promptly. Let me explain my set-up, and you'll understand why customer service is so easy for me now.

What a Supplier Wants - How to Ask For Wholesale Accounts

Chris Malta & Robin Cowie

You wouldn't think of going to a job interview unprepared — you'd never get called back. Yet many E-Biz owners approach wholesalers and manufacturers without any preparation at all. You need to realize it costs a supplier time and money to set up an account. If you seem like you won't be a profitable customer, they'll probably turn you down.

Need a New Business Name? Try an Extended Metaphor

Marcia Yudkin

Named At Last, my company, uses the idea of storks bringing clients a new name both in the images of storks flying and in phrases like "Head Stork" (my title) and "Storklets" for the company's freelance namers. When images and words work together to develop one concept in several different ways, that's an extended metaphor.

How to Budget Your Business for Success

Stevie-Anne Matthews

When starting a new business you will hear a lot about budgeting. You will learn how to write a budget based on the anticipated amount of income on a daily, weekly and monthly basis. How good your budgeting plan will depend on how disciplined you are in sticking to the established amount you have dedicated to every item in your budget. But many businesses fail due to their lack of action when one piece of their budget doesn't fit together to form the perfect picture of their business.

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GROWTH <> LEADERSHIP <> EXCELLENCE

© 2011 3 Minute Learning LLC

August 3ML Briefcase

ARTICLES for LEADERSHIP

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles 
Special Interest Articles
3ML Amazon Store 

ARTICLES for INSPIRATION

Steve Goodier

TABLE of CONTENTS
1. PASSIONATE LIVING
2. ADVICE THAT RINGS TRUE
3. LEARN TO LIVE
4. REMEMBER
5. WEALTH OF WISDOM

Focus on What You Want Rather Than Your Fear

Julie Donley, MBA, BSN, RN

Fear is created in your mind from thoughts that craft the worst case scenarios. Your imaginary center goes wild constructing dramatic stories about a potential - and often negative - outcome. There is no fact to the story; it's a fantasy. In choosing to give this thought process your attention, fear erupts within you as you anticipate this outcome becoming your future reality. Then you experience the "fight or flight" phenomenon and this physiological reaction makes it feel so real.

5 Brilliant Rumi Quotes

Wendy Betterini

I have a lot of favorite authors but one that tends to spark a welcome wave of inspiration and renewal every time I read his work is Rumi. Though his original works were written in Persian, they have also been translated into other languages and are still enjoyed by people in many countries today, even seven centuries after his death! Such timeless writings hold true gems of wisdom that we can rediscover and savor each time we ponder them.

Developing Leadership Skills

Harald Anderson

Some people appear as such natural leaders one wonders if they were born with the quality of leadership. It's possible that this may be true. However, even for these "so-called" born leaders, the right environment is crucial to help them develop to their fullest potential.

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GROWTH <> LEADERSHIP <> EXCELLENCE

© 2011 3 Minute Learning LLC

July 3ML Briefcase

ARTICLES on PRODUCTIVITY

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles 
Special Interest Articles
3ML Amazon Store 

Is a Tag Line Absolutely Necessary Along With Your Company Name?

Marcia Yudkin

In looking through Entrepreneur Magazine's most recent Franchise 500 issue I noticed - and cut out - a number of ads for franchises that struck me as exceptionally well named. So clear and meaningful were these company names that they instantly conveyed exactly what the company did in an appealing way.

Video Conferencing: Choosing a Camera

Dan Richmond

While webcams are most frequently used by online conference participants, it is also possible to get the work done with a digital video camera. Which webcam or digital video camera you opt for depends on your needs. Here are some points to consider when making your selection.

Do Free List-Building Giveaways Work?

Willie Crawford

One of the biggest complaints that we hear from novice Internet marketers is that they can't compete with others in their niche because they "have no list." Naturally, that brings us to the question of "are free list-building giveaways" worth the trouble?" Do they work? Do they produce quality subscribers?

Protect Your Financial Future with an Online Business

Bill Platt

While people are still spending money in the marketplace, some businesses are continuing to fail around us. Not because the businesses do not have good products or people willing to buy those products, but because many industries rely upon bank loans to help them bridge the gap between production and payment from their clients.

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GROWTH <> LEADERSHIP <> EXCELLENCE

© 2011 3 Minute Learning LLC

July 3ML Briefcase

ARTICLES for MARKETING

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles 
Special Interest Articles
3ML Amazon Store 

Online Marketing Tactics Sure To Increase Your Website Traffic

Dustin Cohen

Even if your traffic is relatively good, there is still a chance that you want it to be better than it is. That is why you may be looking for new ways to market your website to the general public. These steps are often referred to as online marketing tactics. If properly executed, online marketing tactics are a great way to generate "buzz," about your online website thus likely increasing the amount of traffic that it sees.

Interactive Social Network Sites

Frasier Smith

In 2006, Google spent around $1.6 billion to acquire YouTube. Google bought it for two reasons: first, the massive YouTube subscriber base and second, YouTube is a new breed of interactive site that Google believes is the future of the Internet. Google spent more money researching this than you and I will ever have in our banks so you need to pay attention to this fledgling trend before it transforms into a cash-yielding craze.

Viral Marketing 101

Rudolf Freidlander

Creativity; this is one asset a site must possess to lead the race for Internet based businesses. With so much competition and rivalries going on, every method of marketing must be employed and utilized. It doesn't matter if you have a killer product or a fantastic website, if people don't know you exist, it doesn't matter. Worse, your business could just get killed and wipe out your investment.

Web Site Promotion Ideas for Home Businesses

Vincent Murphy

If you have started your quest for a successful home business, then you have already figured out that your venture needs a website to maintain your relationship with your customers. Once you have your website running, then you'll need some website promotion ideas so people know about your website. After all, no one will visit your website if they don't know it exists in the first place.

Visit 3MinuteLearning.com

GROWTH <> LEADERSHIP <> EXCELLENCE

© 2011 3 Minute Learning LLC

July 3ML Briefcase

ARTICLES for BUSINESS and MANAGEMENT

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles 
Special Interest Articles
3ML Amazon Store 

Insurance Basics for Small Businesses

Your Money & You

Not having insurance is risky business. It's an expense that many business owners deem unnecessary but adequate insurance coverage in times of loss is invaluable. As a small business owner, only you can decide what type of insurance coverage is best for your business. Take stock of the physical and personal property that is essential and protect your assets with a policy that matches your business's needs.

Doing the Wikipedia 4-Step

Scott Lindsay

According to Wikipedia, an entrepreneur is a person who undertakes and operates a new enterprise or venture and assumes some accountability for the inherent risks. In the context of the creation of for-profit enterprises, entrepreneur is often synonymous with founder. Let's see if we can break this definition down into bite sized chunks.

Salesmanship and Empathy

Jeff Blackwell

One of the simplest ways to increase your productivity as a salesperson is to tune into your buyer's point of view. When you are in tune with your buyer, you have empathy. This means that you can identify and understand their situation, feelings and motives.

The Power of a Free Offer

Mark Walters

Have you ever stopped to read a sales letter or watch a commercial because it promised something free? Even though the marketing world is full of useless and redundant free offers, people still hope. That aspect of the human condition can be used to build wealth on the Internet.

Visit 3MinuteLearning.com

GROWTH <> LEADERSHIP <> EXCELLENCE

© 2011 3 Minute Learning LLC