June 09 3ML Briefcase

ARTICLES for MARKETING

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles 
Special Interest Articles
3ML Amazon Store 

Understanding Connotations in Tag Lines, Business Names and Monikers

Marcia Yudkin

Whether you rely on memory or use a thesaurus to jog your consideration of related words, you must always, always take one more step and look up the official meaning of fancier or less common words. If you are aiming at a positive message and you see a negative connotation in any of the definitions that indicates a high risk of an unintended negative message.

When Marketing an Online Business, Quality Beats Quantity

Kirk Bannerman

Several years ago, in the early days of developing my home based business, I was mesmerized by the big numbers instead of focusing on targeting prospects. It took me a while to appreciate the importance of targeting (quality) instead of just going for the big numbers (quantity). The "more is better" syndrome seems to be some quirk of human nature that can often lead us astray.

How to Write an Effective Subject Line

Terri Seymour

Email marketing can be very effective if your email actually gets read. Unfortunately because of spam, many people will delete most of their email without ever reading it. This is why the subject line is important. Writing an effective and attention getting subject line will dramatically increase the chances of your email being opened and read and acted upon.

Internet Marketing: The Consumer Is In Control

Scott Lindsay

I heard someone say recently that marketing is simply an elaborate scheme to take your money by making you feel incomplete without the product being sold. It is possible that this idea matches the way many people think about marketing. However, when it comes to Internet marketing there has been a shift in focus and the tables have been turned.

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