ARTICLES for MARKETING
Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:Free Articles
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James Copper
The greatest entrepreneurs in the world are also the greatest marketers. Just think of Donald Trump and Richard Branson. No one can accuse them of hiding their light under a bushel. One can imagine how they enter any business meeting, completely at ease and in control of the situation. They have branded themselves and their businesses so strongly that they are unassailable in the marketplace. Bob Leduc
Postcards have proven themselves to be highly effective for marketing in the 21st century. But marketers often sabotage their own success with postcards by making some common mistakes in using them. Here are 5 postcard marketing mistakes many marketers make and some easy ways to avoid them.Dan Lok
Not all landing pages are created equal. How well they convert rests solely on how well you engineer them. Let’s discuss thought, design, engineering and how they make a difference. Smarter landing pages are 'human friendly.' They're based on what is known about people and what people like and don't like. And that knowledge isn't arbitrary. It's based on research, marketing testing and facts. Paul Marshall
With all the changes in Google AdWords and the increased competition, organic SEO looks more and more attractive to most of us. The key is for your website optimization to out-perform your competition, without over spending with an online marketing consultant. Remember, affordable Search Engine Optimization is about increasing quality traffic, then converting that traffic to a sale or a sales lead. GROWTH <> LEADERSHIP <> EXCELLENCE
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