ARTICLES for MARKETING
Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:Free Articles
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Judy Murdoch
One of my clients recently asked me whether she should charge for a series of tip sheets she created for families traveling with young children. Great question; the truth is, sometimes you should give information and resources away and sometimes you should sell them. The real question is WHEN to charge and when not to. In this article, I'll give you some guidelines around when to charge and when to give information away. Julia Raven
You know how the old saying you get what you pay for? This rule applies to anything you spend your money on, no matter how big or small. When it comes to business, your main asset, your credibility is on the line. Since your credibility is at risk here, you should never hesitate to spend on the best products and services that will benefit your business. James Copper
By employing a bit of creativity and following these easy steps, you can draw up low-cost or no-cost marketing campaigns. Whether your budget is limited or nonexistent there are ways to draw customers to your business. Just try some of these methods and see the results. Jason Tarasi
When writing copy for your website always keep in mind the famous saying, "it's not what you say, it's how you say it". Show how your product or service will solve their problems, answer a dream, enrich their lives, and/or improve their businesses. You are the dependable expert that they want and need! GROWTH <> LEADERSHIP <> EXCELLENCE
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