ARTICLES for BUSINESS and MANAGEMENT
Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:Free Articles
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Marcia Yudkin
Visit just about any blog of a high-priced naming consultant, and they'll tell you with oracular confidence that a business name, to succeed, must be X, Y or Z. This is bluster. It is a branding statement of their own, arguing for the kinds of company names they like to create and against the kinds of company names they personally look down on. Such rules are not a valid-for-every-situation fact. Bob Leduc
You may be surprised to learn that postcard marketing still works in the 21st century. In fact, postcards usually produce better results today than in the past - especially when used for generating traffic to a website or sales leads. One reason postcards work so well is because they almost always get read. Think about it. Do you remember ever discarding a postcard without at least knowing what the message was about? It's almost impossible to do.Judy Murdoch
An unfortunate side effect of an economic slowdown like the one we're in currently, is spending slows down. If you're a small business owner the slowdown in spending shows up in two ways: 1. Some prospects and customers who might have said "yes" in the past are now saying no because they simply don't have the resources to pay you
2. Those who DO have the resources are take longer to say yes
Chris Malta & Robin Cowie
In the search for cost effective suppliers for your eBiz, you may never have considered the U.S. government as a possible product source. But government auctions offer online sellers and small business owners a wide range of goods to enhance their regular product lines. GROWTH <> LEADERSHIP <> EXCELLENCE
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