ARTICLES for BUSINESS and MANAGEMENT
Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:Free Articles
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Marcia Yudkin
People who intensely dislike your company or feel wronged by you will always find some way to complain. However, a lack of attention during the naming process can inadvertently make it easier for comedians, protesters and whiners to poke fun at your company. Before finalizing your new company name, run it by these tests so you can tweak the name or reject it if necessary to avoid predictable problems. Merle
How would you like to have the top ranking in Google for a particular keyphrase? There are a lot of people who spend hours every week on search engine optimization, who would consider a front page listing on Google's search results as having their prayers answered. What if I told you it is possible? Judy Murdoch
This morning I was working with a client who was feeling some frustration around defining the niche for their business: ~~ it started as "small business coaching"
~~ got a little more specific as "small 'green' business coaching"
~~ took a 180-degree turn to non-profit organization coaching
~~ and turned another 180-degrees back to "small business coaching
"Why is picking a niche so hard?" my client wanted to know.
Naz Daud
Has your business had a recent health check? It is good to step back at least once a year, examine how your business is performing and look at ways of improving every aspect so that you are ready for the future. GROWTH <> LEADERSHIP <> EXCELLENCE
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