ARTICLES for MARKETING
Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
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Like any type of marketing, email marketing involves a great deal of time and effort to ensure the marketing campaign is effective. Spending a great deal of time, energy and money into an email marketing campaign that is not reaching the members of the target audience and is not convincing recipients to make a purchase or visit your website is not worthwhile. This article will discuss how to implement an effective email marketing strategy to ensure your business, financial and personal goals are being met.Paul Marshall
PageRank (PR) is a numerical value Google assigns to a site as a measure of "authority." A marketing coach will emphasize that building PR is one of the most affordable SEO methods. Understanding PR and using it to craft a link-building campaign is a first step toward higher search engine results.Judy Murdoch
The best message in the world will fail if prospects read it out of context. If prospects see your message at a time when they aren't concerned with the problem your product solves, they will ignore it. Your message might as well be invisible. Context is about making sure prospects see your message at the "moment of truth": the time when they are most aware of their problem and looking for solutions. Bill Platt
Online marketers are always arguing for or against the value of article marketing. Many will argue that article marketing could provide real traffic and sales to ones' website, and furthermore, article submission has the potential to offer some serious SEO value to the marketers' websites. Many more will tell you that article marketing is an utter waste of time and money. The difference between those who do well with article marketing and those who do not is usually a matter of education, or lack thereof.GROWTH <> LEADERSHIP <> EXCELLENCE
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