ARTICLES for BUSINESS and MANAGEMENT
Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
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Having an ergonomic office is quickly becoming the recommended and only acceptable way to work. Due to recurrent health problems, office employers and workers have learned that by applying ergonomic principles in the office eliminates health problems while creating more productivity and enthusiasm about work. Perhaps you have not yet incorporated ergonomic solutions to your office. This article will give you 10 ways to help you understand ergonomic office concepts. Marcia Yudkin
Foreign names for companies or products sometimes do very well in the American market. We also see plenty of pseudo-foreign names - created by misapplying spelling patterns found in foreign languages. Use my four-point checklist to make sure you're branding well by giving your name a foreign flavor rather than burdening your creation with a seriously disadvantageous name. Bailey Stone
Having a presence on the web is certainly expected; virtually no company can get by without a web site and email. But the buyer of your products or services also expects a legitimate company to have printed sales material. Some new companies print business cards, letterhead and envelopes and think they're armed for business. If you want real sales, you need a real sales brochure. Steve Smith
It is becoming harder for the general public to obtain loans due to the credit crunch. Lenders are more wary about whom they will lend money to. It is even harder for people who have never borrowed money before as they have no credit history. Without a credit rating it would be difficult for a bank or lending institution to assess you. This makes it risky for the lender as they have no evidence you will be able to pay back the loan. GROWTH <> LEADERSHIP <> EXCELLENCE
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