Tuesday, November 10, 2009

NOV 3ML Briefcase

ARTICLES for MARKETING
Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles
Video News Feeds
Special Interest Articles
3ML Amazon Store
Books and Audio
Direct mail is one of the most effective forms of advertising. Direct mail is a quick way to deliver your message to thousands of people. Though it may seem like a simple strategy, direct mailing is actually quite complicated and requires a lot of effort and time to develop the most effective mailing efforts. There is a science behind direct mailing and advertisers spend millions of dollars each year trying to find ways to get better responses from direct mail efforts.
Twitter is growing by leaps and bounds as people begin to appreciate its clean and easy-to-use interface. Twitter, at this point, does not look like one of the many flash-in-the-pan Internet applications that we have seen in the past. Twitter's 140 character micro-blogging platform has gained a lot of traction, as individuals and business people have learned to bring together their friends, family and customers under a communications platform that all users find useful.
John (and other newbie online marketers): Let me ask you a question. Why would you ever send out an email that destroys your own credibility? Credibility is absolutely essential to the success of any company on the Internet. And yet, you lied to me in your email, multiple times. Lies? Yes, that is a strong word. Would you prefer me to suggest that you exhibited "extreme ignorance"?
Could your online marketing business success be hinging on some long ago dreams or aspirations that have long since been forgotten? A dream that was never allowed to materialize and instead became a childhood fantasy?
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