August 3ML Briefcase

ARTICLES for MARKETING

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Click here to go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, view all the new entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.

Marketing Need Not Be Expensive
James Copper

By employing a bit of creativity and following these easy steps, you can draw up low-cost or no-cost marketing campaigns. Whether your budget is limited or nonexistent there are ways to draw customers to your business. Just try some of these methods and see the results.

When to Charge for Your Info Products
Judy Murdoch

One of my clients recently asked me whether she should charge for a series of tip sheets she created for families traveling with young children. Great question; the truth is, sometimes you should give information and resources away and sometimes you should sell them. The real question is WHEN to charge and when not to. In this article, I'll give you some guidelines around when to charge and when to give information away.

Write Copy That Becomes the Voice of Your Business
Jason Tarasi

When writing copy for your website always keep in mind the famous saying, "it's not what you say, it's how you say it". Show how your product or service will solve their problems, answer a dream, enrich their lives, and/or improve their businesses. You are the dependable expert that they want and need!

Choose a Company Name that is Simple to Say
Marcia Yudkin

Saddling your company with a name that you need to instruct people how to pronounce means putting it at a distinct disadvantage. Spend a little more time and selectivity in naming to give your organization a name that people can easily say when seeing it.

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