Wednesday, February 11, 2009

Feb 09 3ML Briefcase

ARTICLES for MARKETING
Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Click here to go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, view all the new entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.
Because it is so easy to cross the line from optimization to exploitation, search engine optimization is one of the most ethically charged branches of the web industry. The terms white hat and black hat are often used to describe the ethical spectrum of search engine optimization. The terms are derived from old cowboy movies, where the hero and villain could often be identified by the colors of their hats.
To make the most of business networking as a marketing strategy for your business it's important to master the art of generating referrals. Before I go further into picking the right time to ask for referrals let me make these points: referrals do not come on a plate and do not come immediately. It's important when thinking about networking as part of your marketing strategy to be patient. Get to know, like and trust your fellow networking colleagues. Then the referrals will start to flow naturally.
If you have been in this business for any length of time, you have probably heard the saying, “The Money is in the List”. Well, in a big way that is true. Building a mailing list and sending out regular newsletters and updates is a very powerful way of increasing your customer base. There are numerous things you can do to build your mailing list and most of them are free!
This article looks at what business owners need to do to turn their ideas and dreams into reality by using article writing to grow their business. Using article writing as part of your business marketing can generate traffic to your website and increase your income and exposure for you and your business.
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