Friday, May 02, 2008

3ML Briefcase: Business Articles

Welcome!

If this is the first time you have visited the 3 Minute Learning Blog, below you will find the unique 3ML Briefcase. Over the first 8 days of every month, summaries for all 32 articles appearing in the current month’s online magazine will be presented. Articles are presented free of charge and rotate every day with 4 new articles appearing in the respective subject areas. To read articles, go to the 3 Minute Learning home page.

While you are visiting the 3 Minute Learning home page, check out the news, sports and business videos and the special feature articles. All content is refreshed on a daily basis.

ARTICLES on BUSINESS and MANAGEMENT

1) 10 Mistakes Business Owners Make Online by Andrew C. Clacy

I have listed 5 of the 10 mistakes that business owners make when they go online seeking information and resources. Part two featuring the other 5 mistakes will be offered next month.

2) 10 Ways to Save Money on Advertising by BIG Mike McDaniel

Everyday it seems I get asked about ways to save money on advertising. I've been asked if cutting the size of the newspaper ad or the frequency will still get the same results. One question was a scheme to use newspaper one month, take a month off then use radio for a month and take another month off and so on.

3) Business Education 2-Pack by Sam Miller

Presented are two articles to assist you with your business acumen:

(1) Keeping Score with Marketing ROI and,

(2) Productivity Benchmarks and the Process of Benchmarking

4) Customer Loyalty: The Ultimate Road to Profit by Dan Mercurio

When we think of the term “Customer Loyalty”, it is usually describing the behavior of repeat customers, who offer good ratings, reviews or testimonials about your business. In a marketplace such as automotive new car sales, it is critical to build strong customer loyalty. A one size fits all approach to selling and retaining customers does little to fend off competitors and create loyalty.

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