August 3ML Briefcase

ARTICLES for MARKETING

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles 
3ML Amazon Store 

When to Charge for Your Info Products

Judy Murdoch

One of my clients recently asked me whether she should charge for a series of tip sheets she created for families traveling with young children. Great question; the truth is, sometimes you should give information and resources away and sometimes you should sell them. The real question is WHEN to charge and when not to. In this article, I'll give you some guidelines around when to charge and when to give information away.

Importance of Branding With a Perfect Logo

Julia Raven

You know how the old saying you get what you pay for? This rule applies to anything you spend your money on, no matter how big or small. When it comes to business, your main asset, your credibility is on the line. Since your credibility is at risk here, you should never hesitate to spend on the best products and services that will benefit your business.

Marketing Need Not Be Expensive

James Copper

By employing a bit of creativity and following these easy steps, you can draw up low-cost or no-cost marketing campaigns. Whether your budget is limited or nonexistent there are ways to draw customers to your business. Just try some of these methods and see the results.

Write Copy That Becomes the Voice of Your Business

Jason Tarasi

When writing copy for your website always keep in mind the famous saying, "it's not what you say, it's how you say it". Show how your product or service will solve their problems, answer a dream, enrich their lives, and/or improve their businesses. You are the dependable expert that they want and need!

Visit 3MinuteLearning.com

GROWTH <> LEADERSHIP <> EXCELLENCE

© 2011 3 Minute Learning LLC

August 3ML Briefcase

ARTICLES for BUSINESS and MANAGEMENT

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles 
3ML Amazon Store 

Signs of a Work-From-Home Scam

Jim Sperlich

A new phenomenon among home-business entrepreneurs is the small business owner who might manufacture something that in and of itself will not provide enough income to see her or him through financially, but in a way provides a nice little side line income. These entrepreneurs may have four or five sidelines going on at the same time and when totaling up the profits of all their little ventures, it soon becomes obvious that this will be sufficient to keep them in business and also pay the bills.

Competency Based Training

John Fowler

A competency model is a description of skills, knowledge and behaviors needed to perform a job or set of jobs effectively. Given the rate at which business needs change, competency models are important because job descriptions and performance expectations can become quickly outdated. With competency models, job expectations can stay aligned with current job demands or adapted to meet anticipated future demands.

Family Members in Business Together

Kent Jacobson

Running a business with members of your family is a desirable prospect for some people. Let me offer five items to consider that may influence the chances of your business not being successful and possibly straining your family relationships.

The Myth of Solo Success in Business

Mark Silver

There's a breakneck pace that many new single-person business owners assume. With an infinite number of things to do and about a dozen hats to wear, it quickly gets overwhelming. And, that's nothing compared to what happens once the business actually has some momentum.

Visit 3MinuteLearning.com

GROWTH <> LEADERSHIP <> EXCELLENCE

© 2011 3 Minute Learning LLC

August 3ML Briefcase

ARTICLES for LEADERSHIP

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles 
3ML Amazon Store 

ARTICLES for INSPIRATION

Steve Goodier

TABLE of CONTENTS
1. PAINTED WITH A DIFFERENT BRUSH
2. WON'T POWER
3. WHEN THE MESSAGE LIGHT DOESN'T BLINK
4. SETTING YOUR OUTLOOK
5. WHEN OTHERS SUFFER

Essential Qualities of Leadership

John Fortner

Do you enjoy leading, guiding or directing? Do you look forward to making decisions that impact the lives of others? Would you rather give the responsibility for making choices to someone else? Most of us have been in a position of authority and all of us have met someone who possesses the qualities of an effective leader.

Articles for Inspiration

Steve Goodier

TABLE of CONTENTS
1. WHAT I'VE LEARNED
2. GIFTED FOR SOMETHING?
3. FACE VALUE
4. PRECIOUS MOMENTS
5. LOVING LIFE AGAIN
6. THE EASIEST WAY TO LEARN

Leadership -- How to Challenge an Organization

John Dueme

A good leader can take a team and accomplish things that no one believed was possible. In order to do this they must make incremental changes that are challenging but not impossible. By giving their organization a string of successes they will build momentum and attitudes that will help them overcome even difficult situations in the future.

Visit 3MinuteLearning.com

GROWTH <> LEADERSHIP <> EXCELLENCE

© 2011 3 Minute Learning LLC

August 3ML Briefcase

ARTICLES on PRODUCTIVITY

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles 
3ML Amazon Store 

10 Proven Ways to Optimize Your Facebook Page

Terri Seymour

Social media marketing is absolutely essential in today’s online business world. It has taken the Internet by storm both professionally and personally. Social media marketing means to market your business with the use of social networks, blogs, message boards, discussion groups, online communities and other such media. Some of the most popular social network sites are Facebook, Twitter, YouTube and LinkedIn.

Why Have Online Fax Services Become So Popular?

Titus Hoskins

When any technology quickly becomes mainstream and a regular part of our daily lives, usually there are some underlying root causes or reasons. The same can be said about the popularity of online fax services in the modern workplace.

Five Steps Toward Eliminating Overwhelm

Julie Donley, RN, MBA, CSAC

Overwhelmed? It happens to the best of us at times. Some people live in a constant state of overwhelm. Knowing yourself, being aware of your abilities and creating an environment that nurtures your success can help to alleviate or minimize overwhelm. Overwhelm means you need to simplify. It means you need to cut back, slow down, eliminate, and outsource. “Simplify” means you need to do less.

Campaign Killers: 12 People You Need To Fire

Jerry Bader

Sometimes it seems like the hardest thing to do in business is to get things done: so little time, so many obstacles. Finding the time to devote to creating a sustained, focused marketing effort seems impossible. But the biggest obstacles of all are some of your trusted colleagues and advisors. Let's check the files and find out who they are.

Visit 3MinuteLearning.com

GROWTH <> LEADERSHIP <> EXCELLENCE

© 2011 3 Minute Learning LLC

August 3ML Briefcase

ARTICLES for MARKETING

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Key links for the 3 Minute Learning website include:
Free Articles 
Special Interest Articles
3ML Amazon Store 

Marketing Tip: Connecting With Your Target Market

Marty Bradfield

As a business owner, you must understand that your target market can never be described as everyone on the planet. It is important for you to do your research, to better understand who your real target audience is, so that you can more easily understand how to get your advertising message to them directly. Once you understand who is in your target market and how you can reach them with your advertising, you will find yourself on the road to real success.

Free and Low Cost Marketing Strategies That Yield More Sales

Robert Dempsey

The good news is that regardless of the continued massive growth of the Internet, the rules of business haven't changed - fundamental business strategy still applies. You start with your ideal customer, you find out what their biggest problems are, you then find or create solutions for those problems, and finally you put the solution in front of the customer and the sale is made.

Search Engine Marketing - Gaining Exposure through Sponsored Ads

Chris Malta & Robin Cowie

No matter how great your products or how well-designed your web site, if no one ever sees them, you'll never sell anything. That's why you have to let people know you're there. According to Boris Mordkovich of http://AdWatcher.com, "Search engine marketing is a way to expose your business to thousands of people who are searching for your products and services."

Newsletter Publishers: The Redheaded Step Children of Internet Marketing

Bill Platt

People who publish online newsletters, often referred to as "ezines", have always played an important role in the growth of the Internet economy. In fact, if you listen to any of the Internet gurus, they are going to tell you time and again that the most important thing you can do towards the success of your online business is to build a list.

Visit 3MinuteLearning.com

GROWTH <> LEADERSHIP <> EXCELLENCE

© 2011 3 Minute Learning LLC