3 Minute Learning

Tuesday, February 03, 2009

Feb 09 3ML Briefcase

ARTICLES for BUSINESS and MANAGEMENT

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Click here to go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, view all the new entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.

Code of Ethics for Business
Mark Styranka

We have seen countless corporations and individuals in the headlines as their career or business is examined to see "what went wrong?" Newspaper headlines scream about insider trading, companies cooking their books and other scandals involving business executives. Even today, many are questioning the ethics of lenders and investors in the sub-prime market as people are losing homes to foreclosure and investors are losing significant amounts of money.

Competitive Advantage: Make a Strategic Plan Your Launching Pad
Rick Johnson

Creating a detailed strategic plan starts with a vision. Most importantly, as a leader you must be able to turn this vision into a cause. A vision without a cause is simply a daydream. As the leader you must be able to document this vision into an end game; a destination that you want the company to reach.

How to Create a Blog
Peter Nisbet

Creating a blog is easy and if you know how to create a blog exactly as you want it, you will have a great tool at your disposal. You can use the blog to promote a product or to make direct sales, either products or advertising. You have few restrictions when operating a Wordpress blog from your own website; all you have to know is how to do it.

How to Get More Traffic to Your Blog
Penny Sansevieri

Presented is an easy to follow 8-point plan on how to use your blog to create more targeted traffic to your website.

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GROWTH <> LEADERSHIP <> EXCELLENCE
© 2008 3 Minute Learning LLC

Monday, February 02, 2009

Feb 09 3ML Briefcase

ARTICLES for LEADERSHIP

Articles for Inspiration
Steve Goodier

Table of Contents
1. BOUND TO FORGIVE
2. GETTING IT RIGHT
3. THE WAY WE SEE IT
4. WHAT I PRAY FOR
5. EVERYTHING COUNTS
6. TOUCH OF WONDER

Advocacy and Inquiry: Key Components of Dialogue
The Henderson Group

The first step in dialogue is balancing Advocacy and Inquiry. Instead of making statements about what we believe, begin asking questions about what others believe. This is in accord with a principle articulated by Saint Francis and popularized by Stephen Covey: "Seek first to understand; and then to be understood."

Trusting Your Inner Guidance
Wendy Betterini

When we begin to feel lost or confused about various aspects of our lives, our first instinct is to search for direction. We feel sure that the answers we need are out there somewhere and finding them will help us to know the right way to turn. Rather than relying on someone else to tell us our truth, we can instead choose to look within and find the answers inside ourselves. Each of us has been given the gift of an inner advisor that will never steer us wrong.

Leadership: The Magic of Feedback
Harald Anderson

A real leader understands the importance of feedback. While many shy away from feedback because it can show them things about themselves they don't want to see, it is a very vital part of effective leadership. But don't look at is as judgment; look instead at feedback as a way to better the path towards your eventual goal.

Visit 3MinuteLearning.com
GROWTH <> LEADERSHIP <> EXCELLENCE
© 2008 3 Minute Learning LLC

Thursday, January 15, 2009

January 3ML Briefcase

ARTICLES on PRODUCTIVITY

SEO Primer for Search Engine Ranking
Dan Lok

You could easily spend a good chunk of your life reading about SEO. It's not needed but it does require some knowledge, effort and patience. First, you need to know about the two main areas of website SEO: 1. On-page SEO and 2. Off-page SEO

Pay-Per-Click Advertising with Microsoft AdCenter
By Merle

Microsoft followed on the heels of Google Adwords and Yahoo Search Marketing with their own program called "Microsoft adCenter". While you may experience higher conversion rates than with Google or Yahoo, you'll also find less traffic. On the plus side, it can be less expensive.

Protect Your PC: Avoid Spyware and Adware
Chris Schmidt

Spyware is tracking software that is secretly planted on your computer and used to gather information about your browsing habits. Adware is advertising that comes loaded with freeware and shareware programs. When you use adware-supported programs, you will see ads popping up all over your computer screen at regular intervals. Both adware and spyware are tremendous nuisances and must be eliminated on your computer as quickly as possible.

Technologies and Design Elements to Improve Website Navigation
Dave Davis

As you browse the Web, you will find sites that implement just about every type of navigation scheme you can think of and then even some! However, certain common factors do emerge. The use of menu bars, either horizontally or vertically oriented, are the most common way of allowing users to move through a site.

Visit 3MinuteLearning.com
GROWTH <> LEADERSHIP <> EXCELLENCE
© 2008 3 Minute Learning LLC

Wednesday, January 14, 2009

January 3ML Briefcase

ARTICLES for MARKETING

Below you will find summaries from the unique 3ML Briefcase. Over the first 2 weeks of every month, summaries for all 32 articles appearing in the current month’s online magazine are presented. Articles rotate every day with 4 new articles appearing in the respective subject areas (leadership, business and management, marketing and productivity). Click here to go to the 3 Minute Learning home page.
While you are visiting the 3 Minute Learning, check out the new 3ML Store where you will find business and leadership books along with electronics and entertainment. Also on the home page, view all the new entertainment videos; news, sports and business videos; and special feature articles. This content is refreshed on a daily basis.

Why Postcard Marketing Works So Well In the Internet Age
Bob Leduc

You may be surprised to know that postcards produce better results today than they did before the development of the Internet. There are 7 major reasons why this is happening.

Meta-Search Engines Can Help Online Marketers
Bill Platt

There are actually hundreds of search engines, not just the Big Three (Google, Yahoo, and MSN). By focusing only on the most well-known search engines for your online marketing strategy, you may be missing out on as much as 30% of the billions of searches being done online every single day.

The SEO Benefits of Press Releases
Lee Jenkins

Some of the most frequently asked questions I get from clients are "Why does my company need to do press releases? How will press releases benefit my SEO campaign?" Part of the answer is in the anatomy of an optimized press release. A properly optimized press release will include your top keywords as well as links to your website.

Shaping Your Marketing Message: 3 Tips for Improving Conversion
Chris Malta & Robin Cowie

Understanding how visitors will view your sales message and how they'll respond to it, is a challenging prospect for online retailers. But studying consumer behavior can help you make adjustments to your marketing campaign that will improve your click through rate and help you convert more shoppers into buyers.

Tuesday, January 13, 2009

January 3ML Briefcase

ARTICLES for BUSINESS and MANAGEMENT

Social Networking for Business
Daniel Gebura

Social networking spaces on the Web, including such sites as MySpace and Facebook, are catching the attention of thousands people from all over the world. Social networks are very popular among young people and are usually considered as online places where users can virtually meet each other in order to establish friendships, relationships and express their opinions, thoughts, interests and hobbies.

Top Tips for Women Entrepreneurs
Lois P. Frankel, Ph.D.

Women are increasingly leaving the workplace to start their own enterprises. This article provides 7 tips for how to increase the likelihood of success.

Understanding What Your Customers Value is the Key to More Sales
Judy Murdoch

Have you ever had this experience? You work hard on developing an offer for your product or service. Maybe you even ask a few people to take a look at your Web page or brochure to make certain they get your message. Then you send your offer out into the world. And you get no responses. Or a puny little trickle.

Big Mistakes People Make In Growing Their Business
Marcia Yudkin

The mistakes I'm talking about simply have the capacity to stall or even shut down a business. The following are ones I have personally seen in action; perhaps knowing about them can help you avoid their calamitous consequences.